Information for this blog was obtained from Hubspot, Sprout Social, and Social Media Examiner.
Social media can be used for a variety of reasons. Some people use it as an outlet to express emotions they could never speak about to their actual friends. Some people use it to gloat about all of their successes in life. Some people use it to loath those same insecure people who only post for likes. And then you have some people who use it for what it's worth. Well, that is if you value money.
Instagram is a great way to market who you are and what your business provides. If there is a way for you to leverage your personality and charming looks why wouldn't you? Of course, you can try the traditional "word of mouth" route and gain customers because your product was quality to a few people. But imagine the endless possibilities once you pour your heart and soul into a single service on Instagram whose platform has over 800 million users. If you are a business owner looking to grow your presence online here are 3 crucial tips to bring new followers and prospects to your company!
1. Nail Down Your Niche
Figure out who you want to help! Consider yourself a problem solver. Once you know what problem you have the solution to you will be able to create content centered around your potential client or customer. "Narrowing your scope provides the opportunity to be the best at what you do" (Hart 2022). It would be nice to help everyone in the world but again, there are over 800 million people on Instagram. If you can help just 1% of that population alone you would be making such a difference!
2. Use Reels
If you have not tapped into your ultimate creative being before, now is the time! Reels are a great way to get you in front of new followers so that you can expand your reach. Whether your goal is to gain new clients, drive traffic to your website, or get some followers, creating reels is the way to go. "What’s your 'why'? Every brand has one, and telling that story is a great way to connect with your customer base meaningfully. Instagram Reels helps share your story in both fun and authentic ways" (Patel, 2022).
Do not be intimidated by the other content creators online. Instead, use them as inspiration for your next piece of killer content!
3. Start Conversations
Face your fears and conquer your life! You will be so surprised by who will have a conversation with you if you just start it! "Even if they don’t explicitly express their thoughts, your audience’s behaviors and actions can tell you a lot about what they want to see" (Zote, 2021). For every new follower and like from a reel just slide into their DMs and ask them how they are doing. You are already building trust with your posts so you have nothing to lose by asking them how you can help them out! After all, you are the expert.
Resources
Hart, M. (2022, January 21). The 5-Step Process for Finding Your Business’s Ideal Niche Market. Hart. https://blog.hubspot.com/sales/niche-market
Patel, N. (2021, August 28). 10 Actionable Tips to Use Instagram Reels For Your Brand. Neil Patel. https://neilpatel.com/blog/instagram-reels/
Zote, J. (2022, April 14). 10 Instagram Best Practices to Build Your Audience. Sprout Social. https://sproutsocial.com/insights/instagram-best-practices/
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