Information in this blog post was obtained from Neil Patel, Semrush, and Moz.com.
With the development of science and technology, the way of social media marketing is becoming more complex and changeable. What help and challenges will social media marketing bring in the future is what we have been paying attention to and solving.
Whether you are a student who has just stepped into the university to study a systematic marketing course, a soon-to-be-graduate who wants to try to find a job and develop in the social media marketing industry, or a working person who has already stepped into the workplace and wants to upgrade his skills and increase his salary. You can't afford to miss this article, you must be aware of the future trends in the marketing industry and pace yourself in time to keep up with this fast-moving era. This article shares with you the future trends of social media and helps you to understand what should be considered by marketers to face these trends in the future.
AI will become an indispensable tool
We have to acknowledge that artificial intelligence (AI) is changing the way we do business and market. AI enables media marketers to generate marketing content at a faster rate and at a lower cost. More and more companies are downsizing their staff and using AI to run their operations. People in many industries, including but not limited to video creation, text creation, graphic design, and other industry sectors incorporate AI as a tool in their work. This includes large-scale personalized work, content research and inspiration, outlining, and even drafts.
How to Respond
In the future of AI in social media marketing, we should not hold the hostile attitude that AI will replace humans. We need to learn to work with AI and treat it as a tool to help us analyze our target customers for precision marketing.
1. Learn to use AI for content creation
From AI models automatically generating copy to creating audio and video content. In the future, evolving AI will be able to generate marketing copy, images and videos with greater precision. Even the virtual people for blogging. In the future of social media marketing, learning to use AI can help marketers build marketing content faster and more effectively.
2. Use AI for data analysis
In the future of media, AI can analyze large amounts of data from multiple sources and crunch it down to what is actually usable. The future of marketing media should learn to use AI to analyze the characteristics and preferences of target customers, to develop personalized marketing for users, so as to improve the interaction with users and conversion.
3. Utilize AI without relying on it
The authenticity and validity of AI's content is not stable and may generate a lot of incorrect content. In the future, media marketers should conduct research on AI-generated content to check the reliability and authenticity of the information. Look for experts and authoritative sources to support marketing content.
SEG Impact on Future Strategies
Search Generative Experience (SGE) is Google's AI-powered search experience. Google SGE provides AI-generated results for many search queries, which are displayed at the top of search engine results pages (SERPs). top of the search engine results page (SERP).
The AI-generated content provided by SGE will contain relevant content and links. While it's not clear what influences links to appear in SGE, media professionals should pay attention to the traffic that SGE may generate for their companies in future social media marketing.
How to Respond
1. Provide expert analysis or opinion in marketing.
In the future of media, Media and the future, the SGE appears to combine information and analysis from multiple sources to structure its response. This means that providing expert analysis or opinion on the topic may improve your chances of appearing.
2. Use direct language.
The generated SGE quotes complete blocks of text. In the future of marketing, crafting short and concise phrases, lists, and bullet points may make it easier for marketing content to appear in the SGE.
3. using new information.
The SGE will combine different perspectives, and marketing messages have the potential to appear in the SGE if new information on a topic is shared.
AEO
AEO is the process of optimizing content for so-called answer engines. Answer engines are (generally) AI-powered technologies that synthesize information to answer conversational queries for users.
With the availability of chatbots, smart assistants, and voice search, users are increasingly seeking immediate answers without the need to click through to a web page.
How to Respond
1. Analyze target customers
In the future of media, understand user search intent and build keywords and phrases that your target customers are likely to use when searching by studying common user questions and queries. Optimize the created marketing content accordingly.
2. Structure content to answer customer questions
Use clear headings, concise paragraphs, and summaries of key information to increase the probability of being searched for.
3. Streamline content
Using structured, authoritative information and data. And create content using short paragraphs, bullet points, and tables.
Short Video SEO
Short videos will gradually become a platform for people searching for information. As people's attention continues to decrease, they are more likely to turn to shorter, more accessible content than lengthy text. AI-generated spam and low-quality content may make it difficult for users to find high-quality, trusted information through search engines. As a result, users may start looking for answers on short video platforms such as TikTok.
Short videos are becoming the most popular type of content marketing in the future. If you don't make it part of your 2024 strategy for future social media marketing, you're going to lose a lot of customers.
How to Respond
1. Incorporate video marketing into your marketing strategy
Wyzowl’s Video Marketing Statistics 2024 report shows the importance of video content in the future of SEO with just a few key findings: An all-time high of 91% of businesses used video as an online marketing tool in 2024. 82% of people say watching a video has convinced them to buy a product or service.
2. Produce high-quality content
Future of AI in social media, AI-generated content is flooding the market, but this will make it easier for brands that produce high-quality content to stand out from the crowd. Create videos for your products and services that are more useful and provide more value to your customers. Quality video content will ensure that your viewers watch your content, value it, and keep coming back for more.
3. Optimize your videos for SEO
Develop keywords and phrases based on what users are likely to search for. Make sure their content is displayed and searchable on short video platforms.
Hopefully, the above will be helpful for marketers who are enrolled in school, looking for a job, or seeking to improve themselves. AI is changing the future of the content marketing and SEO landscape. There will be many more changes in the future of social media marketing that we cannot predict. Marketers need to adapt their strategies and utilize AI technologies and tools in time to accommodate this change in order to sustain the competitiveness and influence of their brands in the future.
For more on the future of digital marketing, read my colleague Eleuterio Gutierrez here： Future in the Social Media Marketing World.
Resources
Chima, M.(2023, December 18).2024 SEO and Content Trends: Top Predictions from 27 Industry Experts. Moz. https://moz.com/blog/2024-seo-content-predictions
The Future of Content Marketing: A 2024 Guide. (n.d.).
What Is the Future of SEO in 2024? 9 Critical SEO Trends to Know. (n.d.).https://www.semrush.com/blog/future-of-seo/
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