Information from this blog post was obtained from Social Media Today and Sprout Social.
You’ve set up a business page to promote your company and start your Facebook brand marketing journey, but what’s next? What sounds like a scary process, can be made simple with some tips and tricks.
If you have a Facebook Business Page, you know that the social media giant has remained a powerhouse and continues to be one of the most used platforms. I’m sure you have also been told to take advantage of this and make your company’s presence known. Creating a Facebook marketing strategy is a great start to seeing your brand marketing excel to new heights. With the help of some experienced marketing experts, this blog post will touch base on Facebook marketing tactics and how to start the process.
Are you ready?
To start, we have to ask, what exactly is Facebook Marketing. Chloe West from Sprout Social defines it as, “the act of promoting a business and its products/services on Facebook via a business page.” (http://bit.ly/3KsI6lH)
Creating a Facebook Business page is easy. If you don’t already have one created, check out an SMMU blog post for the lowdown on how to start. Once your Facebook page is created, it’s time to start your Facebook Marketing strategy.
Creating A Facebook Marketing Strategy
In order to get the views you want and to start drawing in new page visits, you have to create a Facebook marketing strategy. Creating content that would attract your target audience is important, along with the following key tactics provided by Sprout Social.
1. Setting Goals
Setting the right goals is always the most important step. These goals will define your process and help shed light on if your strategy is working, or not.
An example of a marketing goal might include increasing the quality of your sales. This starts with a good target audience. The better the marketing strategy, the easier it is to attract your desired audience.
Another goal could be simply to make your company brand more well-known. Facebook helps business owners connect more to their customers and allows for a second type of website to be made, but this one appears more personal and allows consumers to feel welcomed. Finding influencers to promote your product and share it with their Facebook friends is another option to expand your reach.
Keeping track of your competitors is something all businesspeople should do in order to stay ahead. Tools on Facebook, like the listening tools, allow you to track what consumers are saying about you and your brand. Facebook also allows for easy viewing of how your competitors reach out to the public.
2. Decide on Your Ideal Facebook Audience
Facebook is a site of trends. Knowing who is on Facebook and when they utilize the platform is important when deciding what to post. Using Facebook insights to figure out the demographic that interacts with your site is a nice start. For example, if teenage boys are your main audience, you probably wouldn’t want to focus on mother-daughter relationships. Relating to the consumer is a key priority. A goal is to get as much engagement with your business marketing page as possible, and knowing your Facebook audience is the right way to decide what content to publish.
3. Publish a Mixture of Content
Do you see a tv commercial from your local pawn shop that drives you crazy? Is it constantly played over and over and you jump for the remote at first sight? This is an example of what you don’t want in your Facebook marketing.
You want to publish a mixture of content, keeping it fresh and exciting for your readers. Boring and predictable is the opposite of what you should look for. Utilizing pictures and videos, emojis, polls, or infographics are all good things to add to a Facebook post. Another good idea is to tag products you want to sell directly in the photo. So, if someone likes the t-shirt seen in a picture, you can send them directly to your website to purchase the item. Whatever you do, make it fun and engaging!
4. Post During the Most Active Times
There is a reason that non-kid-friendly commercials are played on television when the children are supposed to be asleep. Marketing is all about timing. You want your posts to be seen by the most people, so it’s important to publish posts during key times. Check out the photo below from Sprout Social that shares the times that Facebook is most visited.
The best way to make sure you share information during these times is to schedule content. Scheduling your posts ahead of time using sites like Meta Business Suite, helps see what gaps you have in content and allows you to ease stress of posting in real time.
Why should you schedule posts? Well, life happens. If things go wrong, like you get sick, or the internet goes down, it’s easy to forget to post on social medias. However, if you schedule ahead of time, you don’t have to worry about the what ifs! We will touch on how to schedule Facebook posts later.
5. Keep Your Audience Engaged
Humans like being noticed. It’s in our nature. Conversation with consumers should be one of your top priorities. Making them feel wanted will bring visitors back to your Facebook Business page. Simple things like responding to comments and complaints, thanking people for their time, responding to messages, and reposting tagged photos are all good examples of how to make a customer's day.
You can always turn your responses into the action realm by linking to your website. Asking for insight from site visitors and running polls and surveys are more ways to keep customers engaged. Using Facebook Messenger to communicate with people allows you to build a relationship with them and your brand. This ultimately will help turn social media followers into paying customers.
6. Decide on Your Facebook Ad Strategy
No matter where you are in your business life, there is always the want to pay for advertisements in hopes of driving more traffic to your website. If you choose to go down the paid ad route, make sure to keep the ads time-relevant and cost-effective.
Keeping your target audience broad at first isn’t a bad strategy and allows for bigger brand awareness. When creating your ad, make sure it shares your brand identity. Also, make sure the viewer gets a reward, like a deal or a promotion for viewing your ad, followed by a CTA that allows the viewer to take action.
Just like in tip 3, keep your content fresh. No one likes an outdated ad. You don’t want a Facebook user to have a Christmas sale advertisement come across their feed when it’s in the heat of the summer. Timing is key.
When it comes to improving your social media marketing, and what ads to mix into your strategies, there are many possibilities. The experts at Social Media Today have shared the different types of Facebook ads and we are going to touch on a few.
Growth Ads: These are designed to help grow your Facebook Business page and gain more page likes.
Traffic Ads: Driving traffic to your website is the goal of this ad, to get product views and sales.
Promo Ads: Here, you pick a post that already exists and try to push it to a larger audience.
Event Ads: If you have an event coming up, or a sale, these ads are good to give people information on the event like when and where it will take place.
For a full infographic on all types of Facebook ads, head over to Social Media Today to learn more.
7. Track Results
Finally, the last step in your marketing strategy is to track and analyze results. What’s working? What isn’t? What do you need to change? Keep an eye on all your data to make sure your Facebook Business page is being utilized to its full potential.
What's Next?
As mentioned before, life happens. It is easy to get swept away, but that doesn’t mean your Facebook Business page should be neglected. Scheduling Facebook posts is an easy way to eliminate the stress of posting in real-time. How do you do this? Well, Mandy from Sprout Social shares some important tips on how to begin.
First, from your Facebook Business page, head over to the Meta Business Suite. Create a post, figure out what pictures or video you want to add, and place it in the premade prompted sections. Hit the schedule button and decide when you want that post to publish!
It really is that simple!
Meta Business Suite allows you to see all your scheduled posts on a calendar, so you are able to notice any gaps you may need to fill. This makes it simple to manage content and simplifies your Facebook Business Page Journey.
Now that you have some tips on how to simplify your Facebook Business Page marketing strategy, you are ready to begin your journey!
Good luck!
Resources
Patterson, M. (Dec. 22, 2022). How to schedule Facebook posts. Sprout Social. Retrieved Apr. 11, 2023, from https://sproutsocial.com/insights/schedule-facebook-posts/
Walker- Ford, M. (Feb. 21, 2023). 9 Types of Facebook Ads to Add to Your Social Media Advertising Mix [Infographic]. Social Media Today. Retrieved Apr. 11, 2023, from https://www.socialmediatoday.com/news/9-Types-of-Facebook-Ads-infographic/643197/
West, C. (Dec. 6, 2022). Facebook Marketing Guide: 9 Strategies to Succeed. Sprout Social. Retrieved Apr. 11, 2023, from https://sproutsocial.com/insights/facebook-marketing-strategy/
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