When you start writing posts in your social media accounts do you sometimes feel unsure of how you should go about writing them? Do you think about what kind of content my customers like, or do you think about whether what you write will get more mentions or likes? I believe many newbies who are just starting in social media are disturbed by this question. If we want to get better at writing social media posts or if we want to get better at social media marketing, then we need to do social media monitoring at the beginning. Are you worried about not knowing how to use it? No problem, this article will teach you how to implement your social media monitoring and will recommend 8 social media monitoring tools to help you do it better. This article will show you how to implement your social media monitoring and recommends 8 social media monitoring tools to help you do it better.
What is Social Media Monitoring?
According to Cate Farrall (Training Manager at Digimind), Social Media Monitoring (SMM) is the process of using a tool or software to monitor what is being said online. Or, you might have heard social media monitoring is referred to as one of the following:
Social Listening
Online Analytics
Buzz Analytics
Social Media Analytics
Social Media Intelligence
Social Media Surveillance
Social Media Measurement
Social Media Management
Social Monitoring
Simply defined, social media monitoring is the use of tools to analyze the social media activity of our brand's consumers to accurately find our potential customers and our competitors' social media mentions of our brand on social media. Social media monitoring can be a great way to analyze our customers to improve our products or change our marketing strategy. It is an important part of social media marketing, and if we don't do it at first, we will have a tough time later on. Below, we will explain how to start implementing social media monitoring.
How to Implement Social Media Monitoring?
HubSpot lists 6 steps to “implementing social media monitoring,” including:
Determine the objective of the search. There is too much data to just jump into it.
Make a list of the keywords you specifically utilize for your social media/brand.
Make a list of keywords associated with your industry (this will help you find and see competitors).
Create guidelines for how far back you will go back to look for comments and interactions.
Make a spreadsheet with your findings. Depending on the comment, how can this be improved?
Have guidelines for how findings are handled.
Now that you know how to implement social media monitoring methods, do you need some practical and quality tools to help you conduct social media monitoring?
8 of the Best Social Media Monitoring Tools
Paige Cooper, Product Marketer at Hootsuite, recommends these tools:
1. Hootsuite
What does it monitor? All major social platforms.
Arguably the easiest social monitoring tool to use on this list, Hootsuite’s customizable search streams will monitor any social platform you like so that you can see what’s going on at a glance. Zero in on essential topics, trends, and social profiles based on keywords, hashtags, locations, and specific users.
2. Hootsuite Insights, powered by Brandwatch
What does it monitor? All major social platforms.
Ready to get to the meat of the conversation? It’s powerful enough to qualify more as social listening than a social monitoring app, but Hootsuite Insights will give you an instant overview of millions of online conversations in real-time.
Search for any topic or keyword, and filter by date, demographics, location, and more. You’ll be able to identify thought leaders or brand advocates, understand the perception of your brand in the market, and get immediate alerts if and when your mentions spike (for good or for bad).
3. Talkwalker
What does it monitor? Most major social platforms + broader web.
Talkwalker offers more than 50 filters to monitor conversations across 150 million data sources, including blogs, forums, videos, news sites, review sites, and social networks.
you can easily analyze engagement, reach, comments, and brand sentiment.
4. Nexalogy
What does it monitor? Most major platforms + broader web.
Nexalogy’s top-tier data visualizations set it apart: interactive timelines, geolocation-based heat maps, lexical cluster maps that show common patterns of the topic. Plus the “basic” stuff that would take human beings weeks to figure out, like popular keywords and most active accounts.
5. Mentionlytics
What does it monitor? All social platforms + broader web.
Mentionlytics is a professional-grade social media monitoring app that tracks mentions, keywords, and sentiment across multiple languages.
6. Reputology
What does it monitor? Yelp, Google, Facebook reviews + other review sites.
For customer-facing businesses, a bad review can be a real blow if it isn’t dealt with correctly and quickly. Reputology lets you monitor major review sites such as Yelp, Google, and Facebook reviews from one dashboard.
You can track activity across multiple storefronts and locations, and respond using quick links.
7. Tweepsmap
What does it monitor? Twitter.
This combination analytics/social monitoring tool is built to show Twitter power users how hashtags and topics travel, so you can tune into what your audience is talking about.
8. Reddit Keyword Monitor Pro
What does it monitor? Reddit.
With 430 million average monthly active users, Reddit is an often-overlooked social platform where a conversation is often in-depth and honest. This tool allows you to monitor the site’s 138,000 active communities for the conversations you care about.
This article describes what social media listening is and how to do it better. And at the end we share 8 great social media listening tools. After you've compared each social media monitoring tool in detail, I'm sure you have a social media monitoring tool in mind that you want to use. Now, use one or more of these tools to start your social media listening!
Resources
Cate Farrall. (MAR 16, 2018). What is Social Media Monitoring? Retrieved October 23, 2021, from:https://blog.digimind.com/en/insight-driven-marketing/what-is-social-media-monitoring
Christina Garnett. (Feb 22, 2018). How to Harness Social Monitoring for Brand and Audience Engagement [Customer Story] Retrieved October 23, 2021, from: https://blog.hubspot.com/customers/how-to-harness-social-listening-for-brand-and-audience-engagement
Paige Cooper. (August 16, 2021). 8 of the Best Social Media Monitoring Tools to Save You Time. Retrieved October 23, 2021, from: https://blog.hootsuite.com/social-media-monitoring-tools/
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