Information in this blog post was obtained from https://blog.edx.org/how-to-become-a-social-media-manager , https://www.coursera.org/articles/social-media-marketer , and https://digitalmarketinginstitute.com/blog/what-skills-do-i-need-to-be-a-social-media-manager .
Marketing has undergone a sea change with the advent of digital marketing. Many companies are starting to focus on social networking as a marketing tool. So they started hiring social networking talent to drive their marketing strategies. However, a good social media marketer needs to know more than just how to use online social media such as Weibo, WeChat, LinkedIn, Facebook, Twitter, etc.; they also need to understand and simplify the conversation with consumers about the brand; these conversations are often complex and ongoing, as consumers actively understand what the brand is about and replace, contradict, or like the messages they receive. A good social media marketer needs to understand social networks and their contents. The following tips will help aspiring social media marketers improve their professionalism in this nascent industry.
Participate Actively
Be part of social media. Actively visit well-known social media sites that have been established for a long time, such as Weibo and WeChat, while also constantly exploring emerging social platforms that have just emerged. Experience these sites for yourself and become familiar with their features, tools, and pros and cons, which are critical to your consulting skills and credibility in this marketing channel.
Actively Participate in the Real World
Actively participate in social media conferences and events that help expand your network. Put down your computer, meet the industry talent you want to work with, and join interest groups on social media and web technologies. Learning from your peers is the best way to see for yourself the latest trends.
Stay on Top of New Trends, Tools, and News
Training, experience, and knowledge are essential in any business. One of the challenges with social media is that it's a nascent industry, and there aren't as many standards for what training you should get. Because this industry is increasing, it is essential to keep learning.
Make Your Resume Stand Out to Potential Employers
If you're in a marketing position and want to be a social media marketer, you must present yourself. We recommend highlighting your social media engagement and success stories in your resume and interview. Make your resume stand out by highlighting relevant social networking experiences, projects, and interests. Show employers your excellent communication and language skills, and don't forget to include links to your Weibo, WeChat, and other social networking sites where you are active.
For more information about starting a career in social media marketing, check out Eidree’s post.
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