Information in this blog post was obtained from the Sprout Blog, HubSpot Blog, and Hootsuite Blog.
According to the Hootsuite Blog, LinkedIn in 2017 listed more than 90,000 social media job openings worldwide. Today, that number has increased to over 2 million positions. So if I did the math correctly, the number of jobs in social media has increased 22x from 2017 to 2022. It is no lie that careers in social media continue to grow as our world becomes more heavily reliant on the digital universe (Hootsuite Blog).
Have you considered a career in social media? Well, I have good news for you! Several different marketing roles involve managing a company's social media presence. I have simplified the number of job titles and highlighted five different career paths a social media marketer could pursue:
Content Creator
Creative Director
Social Media Coordinator
Digital Marketing Manager
SEO Strategist
Marketing Positions and Their Duties
1. Content Creator
Becoming a content creator takes someone who can creatively educate the public through multiple channels. Projects could include content curation for articles, digital marketing, newsletters, social media posts, and more.
Responsibilities:
Write, edit, and publish materials for everything promotional, websites, blogs, and more
Work closely with different departments to produce content that aligns with the company's strategic goals
Maintain a content calendar to plan future content
Ability to organize daily, weekly, and monthly reports covering marketing analytics
Curate content for the different buyer personas and buyer life cycle
2. Creative Director
Do you have a passion for both sales and design? The creative director role may be the perfect fit for you. You will manage a creative team of professionals as well as serve as the liaison between the marketing and creative department. This position requires years of industry experience.
Responsibilities:
Oversee creative decisions including budget management, organizing team meetings, and team motivation
Developing new ideas for ad campaigns, messaging, and branding.
Integrate design and content to promote brand consistency across all marketing mediums
3. Social Media Coordinator
Be in charge of the online identity of a brand. Your primary duty is to manage a company's presence on all social media platforms. Responsibilities can range from content creation to engagement with the online community.
Responsibilities:
Manage and monitor social media accounts including but not limited to Facebook, Instagram, Twitter, and LinkedIn
Assist in the creation of all forms of content: photography, video, or written
Interact with followers' messages, questions, and comments
Stay up to date with social media trends and incorporate those into the social media marketing strategy
4. Digital Marketing Manager
Digital marketing shifts its focus more onto the sales side and organic marketing. A digital marketer should have experience with paid ads on social media, search ads, display ads, SEO, and more.
Responsibilities:
Create lead generation ads to drive traffic to the website and gain potential new customers
Manage different marketing budgets for all departments on the paid ads
Coordinate copy and design of advertisements and receive approval from the department
Define marketing objective, track data and analytics, optimize, and report final results
5. SEO Strategist
One of the most important marketing roles is a search engine optimization expert. These marketing professionals know the ins and outs on how to get content to rank high on search engines like Google, Bing, and Yahoo!
Responsibilities:
Optimize copy and website pages for search engine optimization
Research and implement keyword research for organic SEO success
Develop strategies to improve page ranking factors utilizing SEO research programs
Experience with SEO tools (Google Analytics, Search Console, Brightedge, SEMrush, etc.)
You have now learned that there are several different avenues a marketing professional can choose for their career. Social media is a growing field and will continually grow in the next ten years. Online media consumption is at an all-time high and does not plan to stop.
Catch an employer's eyes by establishing your presence on social media (and be sure you are showcased in a professional, positive light). Next, take advantage of the free online social media courses offered by Hootsuite Academy or HubSpot Academy. Users can also achieve official certifications that can be added to their resumes from these courses.
Finally, I will leave you with this quote:
"The only way to do great work is to love what you do. If you haven't found it yet, keep looking."
- Steve Jobs
Resources
Becker, Braden. "15 Marketing Job Titles + The Roles That Leaders Plan To Invest In Next Year." HubSpot Blog, 27 Dec. 2021, https://blog.hubspot.com/marketing/marketing-job-titles-and-skillsets.
Johnston, Alicia. "What's next? 8 career paths for social media managers." Sprout Blog, 14 Jan. 2020, https://sproutsocial.com/insights/social-media-careers/.
Newberry, Christina. "Land Your Dream Job in Social Media: Resume Template, Tips, Resources." Hootsuite Blog, 17 July, 2017, https://blog.hootsuite.com/how-to-get-a-job-in-social-media/.
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