Nov 3, 20213 min read

Best Times to Post on Instagram

Updated: May 7, 2023

This blog was originally published on November 3, 2021, and updated on April, 23, 2023.

Information in this blog post was obtained from HubSpot , Uniclix and 60 Second Marketer.

Knowing the best time to publish Instagram posts is very important for our social media marketing. For Instagram posts, you are concerned about whether the content of the post is perfect and whether your audience will like the pictures or videos in the post? Sometimes most people overlook the point that mastering the best time to post is the only way to get your wonderful posts seen by more of your audience.

Why is Posting Time Important？

This article from 60 Second Marketer explains why the timing of a post is important. Guest writer for 60 Second Marketer said, “According to the Digital 2020 Global Overview Report, out of the total population, which is 7.75 billion people, nearly half of them are present on social networks. To be precise, there are 3.80 billion social media users. This research also shows that Facebook is the most popular channel, followed by YouTube, WhatsApp, Facebook Messenger, and Weixin/We Chat. So, if you’re running a company, consider maintaining the digital presence of your firm as active as possible. When it comes to posting on social channels, one of the main challenges is finding the right timing. It’s essential to figure out the time slots when your audience is checking their social media feeds. Otherwise, only a few users would see your posts. ”

The Best Time of the Week to Post on Instagram

Leah Simcha Buenavida at Uniclix gives the best times of the week to post on Instagram:

Monday: 6 am, 11 am, 8 pm, and 10 pm
Tuesday: 2 pm, 4 am, and 10 am
Wednesday: 8 am, 10 am, 6 pm, and 8 pm
Thursday: 9 am, 11 am, and 7 pm
Friday: 5 am, 1 pm, and 3 pm
Saturday: 11 am, 6 pm, and 8 pm
Sunday: 9 am, 10 am, and 5 pm

Bookmark this schedule and choose the right time to publish your posts to help you get more exposure. Below, we can give specific best Posting times for different industries according to different industries.

The Best Time to Post by Industry

Every industry has a different audience, and to reach the audience that best fits your brand and get the most exposure for your posts on Instagram, it's also important to know the best time to post in your industry. According to Basha Coleman at Hubspot：