Information in this blog was acquired from the Hubspot Blog, Sprout Social, and Social Media Today!
Have a love and passion for social media but don't want to work for someone else? No worries! You can become your own social media marketer by starting a business. Even better, you can hire someone in your small business to do your social media marketing for you. We have a solution to all of these circumstances! Social media marketing also offers remote marketing jobs, so you can work from the comfort of your own home! In this blog, you will learn how to do your own social media marketing and how to train someone to do it for you! Let's dive in and learn all about social media marketing!
Why You Need Social Media Marketing In Your Business
You may think you don't need social media marketing in your business, and it is a waste of time and money, but it is actually necessary! Social media marketing is often mistaken for being expensive, but it’s actually a low-cost resource. While it does take up time and needs attention throughout the day, when done right, it can increase brand awareness. Brand awareness is important to a business because getting your name or brand out there helps your business grow and succeed. If you don’t focus on brand awareness when running your business, chances are your business won’t be known, and have the customers it deserves. You need social media marketing in your business because it lets people know all about your products and what special offers you have on your products for a specific time. This then attracts customers to your business, helping your business win new customers and more revenue. Without social media marketing, a business would not be well known, and word would not spread as fast as it does in today's world. Get social media marketing involved in your business and reap huge benefits!
Doing Your Own Social Media Marketing
Already have a small business and don’t want to hire someone to do your marketing for you? Being your own social media marketer for your business can be stressful, but exciting. You can even be a marketer from home! In order to do your own social media marketing, you need to understand how social media marketing works and the fundamentals of social media marketing. If you don't feel as if you have a good grasp on social media fully yet, do not fret there are ways you can become an expert! Resources like the marketing courses on Sprout Social are a great start to helping you become an expert in social media marketing. In these courses, there are many different lessons that cover almost everything you need to know about social media marketing to become an expert. There are also many different courses that you can choose that cover different important pieces of information about social media marketing. It is so important that you are a social media expert before you start doing your own social media marketing. When you become an expert social media marketer you will know what to do when an issue arises as well as understanding how to become a successful social media marketer.
Skills To Become An Expert Social Media Marketer
As a professional social media marketer, you need to have creativity, knowledge of social media marketing, and good writing skills. These three skills are important skills to have as a social media marketer because they will help lead you to be successful and earn more viewers and revenue. Even if you don't perfect these skills, they will improve and grow as you continue your social media marketing career.
Creativity
When creating content, you want to make sure that you have an open and exploratory mind. It is important to create content that attracts viewers and does not blend in with the rest of the content being posted. When creating content, you will need to create content such as videos, written posts, and infographics. Taking time and using creative to create your content will help you greatly in the end. The more viewers your content reaches, the more business and revenue you can attract. Showcasing the creativity of your products and business is one of the most appealing things you can do while being a social media marketer. When creating content, you want to make sure to focus on your content visually. You can do this by focusing on using faces in your content and keeping your visual content clean! Visual content will be a large part of what attracts the most viewers!
Knowledgeable
As your own social media marketer, you need to make sure you have plenty of knowledge. You will want to be knowledgeable enough to answer any questions your viewers have and manage your social media platforms. When managing a social media platform, you have to manage the data and statistics of your content. By managing the statistics and data of your content you will be able to tell which posts are doing well and which are struggling. You will be able to see how many viewers you have gained and how many have viewed your content. This knowledge will help you greatly and lead you to post amazing content.
Writing
You need to have good writing skills to get your audience fully interested in your content. As your audience browses social media, you want your work to engage them. Writing can have an effect on the content you write. If you have good professional writing, you are more likely to get more views than those with average to poor writing. You will want your writing to be easy to read, but also still look proper. You especially need good writing skills when it comes to writing blog content. Blog content obviously takes more writing than content such as a social media posts.
All three of these skills are important skills one must possess to become a professional social media marketer. Mastering these skills will set you apart as a professional social media marketer. If you don't have these skills naturally, you will be able to practice and learn them through classes!
Hiring A Social Media Marketer
Having your own business can be stressful. There are many things that you have to manage and take care of daily. Hiring a social media marketer to do your marketing and advertising may be costly, but it will save you a lot of time and stress. A social media marketer will create content, gain followers, and increase revenue. You will be able to gain benefits from hiring an expert social media marketer. They will be able to attract viewers and new customers and increase sales and revenue. When social media marketing is done right it attracts the audience that you are targeting which leads to building your brand name. Growth comes with hiring a social media marketer, they will be able to help your brand grow. Hiring a social media marketer will be a great asset to a business if you don't have the time or desire to do it!
Training A Social Media Marketer For Your Business
If you don't want to do social media marketing for your business, you can go a different route and hire someone. Depending on the area of your business, finding an expert social media marketer can be challenging. By following these guidelines and advice, you will be able to train an expert social media marketer in no time! When it comes to training, you need to make sure your employee is consistent, focus on quality over quantity, and use the correct tools. Consistency is key to becoming an expert in social media marketing. It could take a while to see any views or comments on your content. Teaching your employee to stay with it and don't give up while consistently posting content will help them be successful. You want to make sure to consistently post content to keep your brand refreshed in people's minds. Focusing on quality over quantity will help your content become noticed and not overlooked. If you post too often, people may become too familiar with your content and just scroll past it. W
hen being a social media marketer, you want to make sure you are posting highly professional, quality content. This will attract viewers to check out your page and product. This also applies to the platform you are posting on; you want to make sure you are posting on the appropriate platform that goes with the content. Using the correct tools while posting content is an important part of this role. There are amazing and useful tools out there that help with creating and posting content such as Canva and Google Analytics. Canva helps with creating content, there are many templates on there that will go with any type of content. Google Analytics helps you track data on social media platforms. This is handy to see how well your content is performing and to see how many viewers your pages are attracting. While training, you will want to make sure to have resources ready to help with your training. Here are some great training resources and courses.
LinkedIn Learning
Sprout Social Courses
Coursera
Marketing Hub
HubSpot Certification Courses
For more information about starting your social media marketing career go check out my colleague Korey's blog post here!
These steps and pieces of advice will lead you or your employee to success when it comes to social media marketing! Social media marketing has a ton of benefits along with it with the biggest benefit being a low-cost resource. Another great benefit of social media marketing is you can travel during the week and do social media marketing on the go! With a few courses and learning by having hands on experience, you will be a great social media marketer in no time! Even if you chose to hire someone to do your social media marketing knowledge and extra courses will always be a great learning tool! For more helpful resources and tips to help you start your social media marketing career, you can check out the resources I've listed below!
Resources
Bretous, M. (2022, June 29). 5 social media tips every small business needs [+ free tools]. HubSpot Blog. Retrieved April 19, 2023, from https://blog.hubspot.com/marketing/small-business-social-media
Hernandez, S. (2021, October 25). How to get the most visual attention on your content. Social Media Today. Retrieved April 19, 2023, from https://www.socialmediatoday.com/spons/how-to-get-the-most-visual-attention-on-your-content/608678/
Hill, C. (2022, November 11). 32 social media training resources and courses every marketer needs. Sprout Social. Retrieved April 19, 2023, from https://sproutsocial.com/insights/social-media-training/
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