Information in this blog post was obtained from Hubspot.
In the marketing world, nothing beats sending out a tweet that you just knew would be a smash hit with your target demographic.
The truth is that no matter how much we'd like to believe that we're unique in our ability to create everyday social media material, we're all just like the rest of us. Our goals and aspirations can often get in the way of creating content that is in line with our mission statement and values.
If you're just getting started in social media marketing or just searching for some ideas, we've put together a list of resources that anyone can use to boost their profiles.
1. Publish to all social media accounts at once
If you're just getting started, a tool like HubSpot's Social Inbox is a wise investment. This tool may help you schedule posts, monitor mentions, check your social analytics, and keep a watch on all of your accounts.
Posts from one account may be synchronized with several others using these applications. It's important to keep your material in sync across all of your accounts so you can reach new people who have numerous ways of following your company.
2. Update and republish previously published content
It's always a good idea to update and republish old content for search engine optimization (SEO). Instead of constantly putting out fresh ideas, this strategy has the potential to attract new readers while also taking up less time.
3. Schedule evening posts
No need to be afraid of the weekends, either. By launching new content in the evenings, you open the door to participation from people in every time zone. Just remember to avoid posting content that need team participation when scheduling posts for the nights.
4. Make it easier for people to find you by including hashtags in your posts
When it comes to online marketing, hashtags are like gold. With the use of hashtags, you can get your content in front of more people via on-platform searches. As a general rule, only use hashtags if and when they offer value. When used excessively, they can be unpleasant, perplexing, and downright annoying.
5. When at all possible, make use of graphics
Starting off on social media. You should always include images, videos, or graphics whenever possible in your posts.
Several free services, such as Canva, are available to assist you in editing and creating content. For a younger demographic, GIFs are a particularly effective medium of communication. The smartphone in your pocket also takes stunning photographs that you can post on social media.
For more information about Social Media Marketing Do's & Dont's, go read my colleague Kylie's post about them Here.
Resources
Carmicheal, K. (2021, April 15). 15 essential social media marketing tips from beginner to advanced. HubSpot Blog. Retrieved March 25, 2022, from https://blog.hubspot.com/marketing/data-backed-social-media-marketing-tips
Forsey, C. (2021, December 9). 10 social media trends marketers should watch in 2022 [data + expert tips]. HubSpot Blog. Retrieved March 25, 2022, from https://blog.hubspot.com/marketing/social-media-predictions-2017
Baker, K. (2022, March 17). Social Media Marketing: The ultimate guide. HubSpot Blog. Retrieved March 25, 2022, from https://blog.hubspot.com/marketing/social-media-marketing
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