SMMU empowers students and professionals to become effective social media marketers. Social media has a big part of our futures, and it is a skill we must be efficient in. Promoting our products and services will reach tons of people on all media platforms if the post is valuable and worth the time. Have you ever seen a post that makes you want to cringe a little inside? Sometimes I shake my head at the advertisement that pops up on my phone and wonders what they were thinking. This blog is here to help you be aware of

and prevent 5 mistakes in social media marketing.

1. Posting The Same Content On Every Platform

1. There are tons of media platforms out there for consumers to use. Each platform has a specific reason for how it works to direct different groups of people. Content must be created specifically for that certain target group. Do not waste your time posting the same thing over and over. Do change the content to the consumers!

2. Be Careful With Those Hashtags

1. Hashtags can increase post-engagement which could lead to more likes and shares. This is a positive approach if the media source only uses one to three hashtags. If a business is overloading the consumers with twenty hashtags, then that could push them away. We understand that each business is wanting more engagement, but twenty hashtags are not the way to go.

3. Posting Times

1. We are all trying to figure out the best times to post to get the most engagement without consumers. There could be a daily post time frame from 5 p.m. – 7 p.m. but that is not the case. Each platform will have a different engagement time that is specific to one platform. Make sure to research the best times to post on every media source to allow you the best social engagement.

4. Quality Over Quantity

1. You may have heard this expression before, but it is very important to achieve in social media marketing. If the account is posting multiple times a day with unexciting work, then people will get annoyed. Consumers are wanting fun creative content to share with their friends and family. Do not make content that is not worth sharing!

5. Purposeful Content

1. When promoting a business on social media, then, each post must be about the business. That is not the case anymore. There should be a good balance between promoting the business and gaining general interest. Smart Insights states that the number one reason users in the U.S. engage with digital content is for entertainment. Providing entertainment and quality information is the best way to engage with the consumers.

In the end, there are certain rules to pay attention to, when using social media. The five dos and don’ts will help you create better content for your consumers. Getting the engagements, likes, and shares is the goal in the end. Remember, post different content for each media source, do not use too many hashtags, posting times are determined by each media platform, quality over quantity, and give your content purse pose!

Want more tips on social media marketing? Go to thesmmu.com to find more relevant

information about social media marketing!