Are you tired of your Instagram posts not getting enough engagement? There are many things that could be limiting you and there are many ways to fix that. In this post, I will provide several suggestions for getting engagement on Instagram.

To start off many people post stuff on Instagram mainly for the likes and comments, but people should really focus on the content they put out. You shouldn’t be posting a picture to impress someone else; you must do it to improve your business and or personal self. Instead of posting something just because it catches other people’s attention you should post something that is authentic to you and your business, authenticity always wins.

One must be able to know how to measure Instagram engagement. You should track the number of interactions your social media posts earn relative to your followers. What percentage of the people who saw your post engage with it?

According to Later blog, another key point is to write longer captions. Instagram gives you the option to write up to 2,200 characters! That is enough time to grab people’s attention and keep them on your page. One of the factors that affect how your Instagram post performs in the algorithm is “time spent on post” according to Nikki Canning from Later.com. Writing longer captions is an easy way to improve your Instagram engagement and provide more information.

According to Hootsuite, being authentic is big on Instagram because people prefer to see who you really are other than someone you are not. If you have a business, you plan to open or have already opened you should share it on Instagram because it will draw more people and clients to your business as well. You have more reason to gain followers because there may be people who really support your business and want to stay updated on any updates. A high level of authenticity can go a long way in building a powerful connection with your audience, which can turn into more engagement.

According to Adam Smith from Falcon, hashtags are important in the social media world; they drive more people to your posts which is important. Using hashtag analytics, you can track the engagement on each of your Instagram’s posts. Finding the best hashtags to use on your social media posts should be a priority. You should always try to link the words to the content you are uploading. When you use hashtags, you are increasing reach and engagement on your social media content. Hashtags are one of the most powerful social media strategies but to make them work you need to make sure you are using the correct ones. You should always stay alert and on track with trending hashtags. You can easily find out which hashtags are tending by tapping on the magnifying glass icon on the smartphone app.

Instagram stories are new to Instagram and if used correctly, they can skyrocket your Instagram engagement. You should engage conversations with your followers and people viewing your page, by using the features Instagram lets us use such as the “ask a question” and “take a poll/survey”. These features allow your followers to interact with you and give you feedback on topics of interest. Your followers will typically enjoy asking questions and answering polls, responding to them would increase engagement.

Having an engaging Instagram account can take a lot of work but when you take it step by step and focus on the small things such as being authentic, hashtags, and your Instagram stories you can really improve your engagement. Being authentic gives you an opportunity to tell people who you really are and share personal stories. Hashtags are also really great help as, they help let other people see your content, places when you would never think your content would reach. Lasty, Instagram stories are one of the best ways to increase Instagram engagement. Being involved and interacting with your followers gives you an advantage over your competitors. There are many ways to improve the engagement but there three were some I believed are one of the strongest ones that can really sky-rocket your Instagram business!

References

11 ways to increase Instagram engagement in 2021. Later. (n.d.). Retrieved October 20, 2021, from https://later.com/blog/how-to-increase-instagram-engagement/. https://later.com/blog/how-to-increase-instagram-engagement

22 simple ways to increase Instagram engagement (free calculator). Social Media Marketing & Management Dashboard. (2021, September 21). Retrieved October 20, 2021, from https://blog.hootsuite.com/instagram-engagement/. https://blog.hootsuite.com/instagram-engagement/

Vaidya, A., Tsvetkova, R., & Markov, I. (2021, August 11). 23 ways to easily increase Instagram engagement in 2021.Falcon.io. Retrieved October 20, 2021, from https://www.falcon.io/insights-hub/topics/social-media-strategy/21-tips-increase-instagram-engagement/. https://www.falcon.io/insights-hub/topics/social-media-strategy/21-tips-increase-instagram-engagement/