Information for this blog post was obtained from https://www.semrush.com/blog/, https://copyblogger.com/blog/, and https://contentmarketinginstitute.com/.
So you just graduated from college, and you're finally looking into career opportunities in Social Media Marketing? When starting out in your new career, you should keep in mind the endless number of job choices there are when it comes to Social Media Marketing. Below are 5 careers that you should look into when deciding what you want to start out doing. These 5 career choices are also great things you can add to your resume when first starting out. Each are also great careers to start out in if you're long term goal is to move further up in the marketing industry.
Along with stating the 5 careers themselves, the starting salaries for each will be presented and talked about. The great thing about marketing is that it will always be in demand. An even better thing about social media marketing is that, because of the world we live in today, it is crucial for almost all brands to use social media marketing due to more traditional marketing not benefiting brands as much as it once did. This has even caused brands who are owned by older generations who don't know too much about social media or technology to revert to hiring someone to be in charge of their social media marketing.
After reading this blog, you will have a better understanding of what each career is, what it's starting salary in Kansas is, the opportunities each presents, and what each entails. There are also other links present in the blog that you can select if you'd like to read more about what is being discussed in this blog or if you have any unanswered questions.
Content Creator
Content creators are responsible for creating the content that is used for a certain brand or product. Content creators can post images or videos reviewing the product or showing how to use it on their own personal account/page, or send it to the brand and have them post it on their account. They produce educational or entertaining content that gets distributed or posted across social media platforms. The purpose of content creation is to engage and promote a product or service to the company or brand's target market. Content creating allows the creator to be creative with their content and build a relationship with the company and its consumers. It also helps make brands and consumers aware of who you are which increases your followings and other brands reaching out to work with you. In the past few years, especially since TikTok really began to kickoff, a rise in content creators has been enormous. Before TikTok we commonly just saw them on YouTube or posting photos on Instagram. We're now seeing full on 10 minute videos on our TikTok feed that we don't even have to search for about brands and products. TikTok is a great way for companies to market due to the large number of people on the app, and because TikTok primarily just shows you what you've previously liked or searched or showed interest in before. To learn more about content creation, visit https://blog.hubspot.com/marketing/content-creation
What is the starting salary?
In Kansas, the starting salary for content creators is $31,000-$48,000 as of 2023. Since content creation is needed for almost every brand, it would be very easy to look outside of Kansas for an increase in pay due to brands being able to work with content creators remotely. States like California and New York would have much higher starting salaries due to having larger brands in those states which increases the demand for content creators.
Freelance Writer
Freelance Writers are self-employed contractors for a brand or company. They are typically hired by companies for certain tasks or projects that are needed to be done, but do not stay long-term with the company. They are typically paid on a project or writing basis instead of earning commission or a set rate. Along with this, they are also responsible for marketing themselves when it comes to looking for companies to hire them. Freelance writing is more independent because the writer is assigned to write about a certain subject matter themselves. They are able to get inspiration from other writings, but they primarily work alone. Freelance writing also allows writers to become more creative and put their own touch on the articles and writings they're putting out there for the public to read.
What is the starting salary?
In Kansas, the starting salary for a freelance writer is $45,000. Believe it or not, many freelancers are actually paid by hour. The range for freelance writing in Kansas is typically between $10-$60 an hour. Rates could also easily change based off of the company that the writer was hired by. Larger companies with a larger customer base will normally pay more.
Brand Manager
Brand Managers are responsible for managing and overviewing all marketing and advertising that is being done for a brand or company. They make final decisions when it comes to what will maximize sales and reach the brand's target market in the best way possible. Typically, brand managers will work with numerous marketing aspects such as market research, content creation, social media, and web design. They have a large responsibility at hand which is why it is crucial to understand the concepts and time that goes into a brand's marketing. Overall, the brand manager oversees everything that is going on with the company via social media and digitally. This career isn't one that would be great to start off with unless you have previous experience and are qualified for this position. Becoming a brand manager is a great goal for anyone in the marketing industry to have because they're always needed and it's a career where the big salaries are.
What is the starting salary?
In Kansas, the starting salary for a brand manager is $41,000-$110,000. If you look outside of Kansas, salaries can raise beyond $300,000. Every brand needs a brand manager, so they're always in demand, but because it entails having such big responsibilities and experience, brand managers can expect to be paid a much higher salary than most others on this list.
Content Editor
Content editors are responsible for finalizing the overall content that should be included or excluded from the content that was originally created. They involve themselves in researching, proofreading, editing, and publishing the finalized content. Before being submitted, they finalize readability and develop content strategies to increase user engagement with the content. After content editors are finished editing, they meet back with the content creator to discuss the changes and modifications that were made. If they feel as though something needs to be added or incorporated in from the creator, the editor will let it be known so the creator can come back for editing after adding on to the content.
What is the starting salary?
In Kansas, the starting salary for content editor is $32,000-$96,000. The salary for content editors also largely depends on the location of the brand they're working for. Editors are typically hired by brands to edit their content creators' work, so it heavily depends on how much money the brand has to hire editors.
Integrated Marketing Strategist
Integrated Marketing Strategists develop and are responsible for creating marketing programs to help promote a product or brand and bring awareness to what it has to offer its target market. They're responsible for creating advertisements, attending trade shows, creating presentations for their target market, and keeping up with the company or brand's budget. Integrated Marketing Strategists are more involved in person. They attend shows where consumers are and host presentations for consumers to view digitally or in person.
What is the starting salary?
In Kansas, the starting salary for integrated marketing strategists is $42,000-$46,000. Like content creators, there is always a need for integrated marketing strategists which is why a higher salary can easily be obtained prior to your first few years of gaining experience. It is very easy for people in this career to achieve a six-figure salary during their career.
Conclusion
These are only 5 of a ton of outstanding and exciting social media marketing careers that you couldn't go wrong with. Each of these 5 are great careers to enter that can take you very far in the marketing industry. It is important that, when entering a career in the marketing field, you know exactly what to expect before you even apply for a position. There are so many opportunities in the marketing industry that can take a social media marketer almost anywhere if they're willing to learn how to be successful when doing so. Hopefully after reading this, you have a much better understanding of what each career entails and are excited to begin your career in the social media marketing industry.
Resources
Semrush Blog
(N.d.). Semrush. https://www.semrush.com/blog/
Copyblogger
On-Page Optimization: A Top Agency’s Guide to Publishing Content for SEO. (n.d.). Copyblogger. https://copyblogger.com/blog/
The Content Marketing Institute
(N.d.). Content Marketing Institute. https://contentmarketinginstitute.com/
Comentarios