By: Nancy Avalos-Medina
Information in this blog was gathered from entrepreneur.com, Content Marketing Institute, and Social Media Examiner
Do you ever wonder why your social media is not driving as much traffic as you were hoping for? Do you make content you think other people would enjoy, yet no one is seeing it? Do you spend restless nights trying to figure out what you can do to get more traffic flow to your post? Don't worry, you're not the only one loosing sleep. There is a plethora of people who struggle with the same thing! Well, fortunately for you there are many ways that one can help drive more traffic to their post on social media.
Tips and Tricks
According to the Social Media Examiner, there are many ways to promote your content via social media. One of the most important things to consider when you are trying to drive more traffic to your written work is the title of a post. The title is one of the first things your audience will see, and if your post does not have a good title chance of them wanting to click on it are very low. As they state on Social Media Examiner:
“Before we get ahead of ourselves though, I recommend spending some time crafting your headline. Headlines drive clicks. You don’t want to spend hours writing a great article that no one reads because of a weak headline.” (Click here to read more)
The Content Marketing Institute also talks about tips you can use to drive more web traffic from social media mentions a few different things. Some of the things they mention include utilizing all social media platforms even if they are not as popular. Two of the least popular platforms, according to the Content Marketing Institute, are Pinterest and Reddit. Although, they advise not to use Reddit as a form of marketing or direct promotion, they do advise to use it as a way of exposure. Here is what they had to say:
“Reddit and its 52 million daily active users represent another social opportunity. You can easily find subreddits (i.e., forums) in your niche. Engage in the conversations. Post your own queries, share long-form educational perspectives, and comment to cultivate connections. If people find your advice helpful, they will want to explore more and likely to turn to your site. TIP: Don’t use Reddit for direct promotion and marketing. Provide value. No one wants to read a written advertorial with a self-serving purpose. That likely will yield negative comments in the forum.” (Click Here to read more)
On top of this they also recommend make sure you are posting at the right times. If you make post when no one is engaging, then it will be very difficult to drive more traffic to your site. You must see what times are best for you to post and this may vary depending on the social media platform you are using.
Once you get this done you can’t stop there! You must also ensure that you are being responsive and engaging with your audience. Your audience is the most important aspect to drive more traffic to your post. Therefore, you must focus on the audience you want to target the most. It states on Entrepreneur.com,
“One of the easiest ways to burn a lot of money on social media marketing without achieving much is to attempt to appeal to everyone. What you need to do is to narrow down your audience, create a customer profile and then target your marketing toward that persona’s needs and motivations. It will make your marketing much more effective than if you were taking a more general approach.” (Click here to read more)
After analyzing what these different articles had to say, you can see that small details like this can make a huge difference for the traffic you can drive to your post. So, next time ask yourself how you can drive more traffic to your post check and see if you have completed these helpful tips. By following these tips, you will drive more traffic to your post before you know it!
See more helpful social media marketing tips and tricks here!
Sources:
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