We are always told we should not judge a book by its cover, but we as people are becoming more visually-focused. Someone is more likely to pick up a book by the way the cover looks or merely by reading the first sentence of the title. Social media posts can engage readers in the same manner. What makes readers interact can be from a variety of things such as videos, hashtags, or images. The main goal for social media posts is engagement. But what exactly can make people stop scrolling past your post and engage with it? Here are some helpful tips.
The Use of #Hashtags
Hashtags has become a must-have in many social media posts. The reason they have become so popular is because when you can click on the hashtag, and it can help you find similar content.
Tips for using hashtags include:
Do not use long hashtags
Limit to 2-3 hashtags per post
Double check where these hashtags links to
Make sure the hashtag is relevant to your content
Use A Call-to-Action
Another way to keep your audience engaged to your posts is by having a Call-to-Action, a prompt that tells your users to perform a certain action, such as "subscribe," "share," "register," or "download." This helps let users know what they can accomplish when engaging with your post.
Do Not Be a Spammer
Ever heard the term quality over quantity? In the social media world, it is still important to keep that in mind. Creating content can be useful to keep users engaged, but too much posting can drive away your followers. Before you hit the publish button for the fifth time that day, take into consideration how overwhelming it can be to your users and if they even had time to read the last posts. In accordance with Kristen, Are You Posting Too Much on Social Media?, “the length of your post and amount of sharing is always dependent on the social platform and your audience.”
Read the full article here.
Polls and Surveys
Another great way to keep your followers aboard is by creating polls or surveys on social media platforms. This is a great way to ask questions and encourage them to interact with your content. This helps you determine what your followers are looking for and what kind of posts they like the best. Having interactive ads can allow users to make a choice through polls and surveys, such as whether it is an Instagram story or a Facebook poll post. This creates a connection with the user and creator because the user feels like they have a voice.
Check out for more information about polls and surveys here.
Conclusion
These are some ways to get and keep your followers engaged and encourage them to interact with your social media posts. This can help you monitor what content gets the most engagement and what kind of posts you should do more of.
Resources
Tricker, C. (2020, March 5). How interactive polls can increase engagement in your social ads. Digitopia, a HubSpot Inbound Marketing Agency for Growing B2Bs. Retrieved October 30, 2021, from https://www.digitopia.agency/blog/how-interactive-polls-can-increase-engagement-in-your-social-ads .
Egan, K. (2021, April 15). Are you posting too much on social media? IMPACT Inbound Marketing Agency. Retrieved October 30, 2021, from https://www.impactplus.com/blog/are-you-posting-too-much-on-social-media.
How to use hashtags effectively in social media marketing? SocialPilot. (2021, October 13). Retrieved October 30, 2021, from https://www.socialpilot.co/blog/how-to-use-hashtags-effectively-in-social-media-marketing.
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