Information in this blog post was obtained from Hubspot, Hootsuite, and Social Media Examiner.
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Have you ever considered ways to use marketing on Facebook? With Facebook being as large a platform as it is, it is pretty simple and can give you a huge advantage. Many big businesses have utilized Facebook to give out information and much other important information about the company which their customers are able to access. Being able to use Facebook to Market yourself can set yourself above others and can make people gravitate towards you more easily. In this post, you will gain 4 tips on how you can market yourself or somebody else on Facebook to your benefit.
Tip 1: Create an Attention-Grabbing Facebook Page
Having a Facebook page that is unique and grabs your audience's attention is a very crucial step and can be a big part of why somebody decides to invest more in your Facebook Page. Without being able to captivate your audience's attention, it is going to be very hard for you to drive traffic to your Facebook page. Think of something that is unique and will make your Facebook page stand out such as a unique profile image or an appealing cover image. Having both is even better. According to Hubspot, a cover photo shows your identity. Another way to make your page stand out is to use your own custom logos or graphics that will captivate your audience's attention. You can also use some trial and error with this as well. Try a bunch of different things and distinguish between what is gaining more traffic and what is not doing so well. It is also important to make sure you fill out your about section on your page with a good thorough bio about what your Facebook Page is about. People like to know what you do and what the page is about before they invest their time into the Facebook page, so it is crucial the bio gives a good explanation about what your Facebook page is about.
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Tip 2: Post Content Frequently and Keep Your Page Updated
In order to keep your audience engaged, it is crucial you are posting frequently on your page. In order to do this, it is recommended you have a new post about five times per week. Hootsuite recommends posting between the times of 8 A.M. and 12 P.M. and Tuesdays and Thursdays are the best days to. That may seem like quite a few posts but it can be very beneficial. You do not want your page to be out of date and not have many posts at all or posts that were from a long time ago. This can come off as your page being boring which will quickly make people lose interest. When you post, also make sure you use hashtags so you can gain access to your target audience. Hashtags are something that can help you gain much more popularity and awareness on your page, so it is important to take advantage of them and use them in every post. Make sure you are keeping your page updated as well. If something on the page has changed or is out of date, make sure you take care of that.
Tip 3: Make Sure You Have a Strategy
Just like any other plan, it is crucial to have a strategy when posting to Facebook. If you decide you want to market yourself on Facebook, it is important you have a plan of what you are going to do in mind before you start. Having a plan allows you to be more organized and will allow you to have fewer mistakes. Without having a strategy, that can greatly throw things off and many things can get out of order. This can lead to a major mess on your page and can make it very difficult to fix. When you have a good strategy, your page will be much neater and you will be a lot more prepared to move forward with your page. It is important to have backup plans as well. If something does not work you will be prepared for it and have another idea in mind. When you have a backup plan, you will be prepared for if something goes wrong and you will be able to fix it right away with no harm done.
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Tip 4: Post Content that will get the Attention of Your Audience
As stated before, it is important to not make your page come off as boring so you always want to have ideas that will grab the audience's attention. When posting on Facebook to promote something, it is crucial you are able to grab your audience's attention and keep it as well. Both of these tasks can be very tricky, but that is where a good creative idea must come to mind. This may take a lot of brainstorming but there are many ways you can throw something together to grab your audience's attention. Another good strategy could be to follow trends that are going on right now on social media. If you are able to follow trends that people are interested in, it can drive a lot of awareness to your Facebook page and can drive up your audience just by grabbing their attention.
Conclusion
With Facebook being one of the leading social media platforms, it can be very crucial to be able to market yourself on Facebook. According to Hubspot, there are around 1.56 billion people that use this platform every day, being able to market yourself can give you a huge advantage and reach a new audience who may have never heard of you before. There are many businesses that have made themselves even more successful just by being able to market themselves on Facebook. Being able to use a few of these tips to market yourself on Facebook can give you a huge advantage moving forward as a business or as an influencer. So give these tips a try and see how they will benefit you to become more successful on Facebook. Check out more social media tips and tricks on The SMMU's website!
References
Conley, Megan. “Facebook Marketing: The Ultimate Guide.” HubSpot, https://www.hubspot.com/facebook-marketing
Wolny, Nick. “How to Market Using Your Facebook Personal Profile.” Social Media Examiner, https://www.socialmediaexaminer.com/how-to-market-using-your-facebook-personal-profile/
Martin, M. (2022, December 16). Facebook marketing in 2023: A very complete guide. Social Media Marketing & Management Dashboard. Retrieved March 21, 2023, from
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