What is social media marketing? Social media marketing is the use of different platforms to connect with an audience, create awareness, engage with consumers, drive traffic, and create lead generations. Social media marketing in today’s day in age has become the main driver for many businesses. The main platforms today are Facebook, Twitter, Instagram, YouTube, Snapchat, and TikTok. Social media has become the main and only way to engage with and create awareness for many brands. Therefore, it's crucial to know how to reach your ideal customer and learn how to use social media to succeed in your line of business.

1. Optimize your Social Media Profiles

The first step in social media marketing is to decide what platforms to use and optimize your social media profiles. Optimizing your social media pages is important because it helps with search engine optimization. The search engine optimization will help establish a presence on social media, increases reach, drives more traffic, and lead generation.

2. Develop a Social Media Strategy

Developing a social media strategy should be a top priority when the goal is to succeed in social media marketing. A social media strategy should be a summary or a do-to list of everything you what to achieve on social media. A social media strategy consists of the social platforms being used, the development of the brand’s voice, how/when the post is being posted.

3. Use the 80/20 Rule

When posting on different social media platforms, the best rule to remember is the 80/20 rule. The 80/20 rule states that 80% of your social media posted content should be useful to the audience, meaning it should educate, entertain, or offer a solution. The other 20% should promote your business.

4. Create a Social Media Content Calendar

The best way to stay up to date and organize between all social media platforms is to create a social media content calendar. A content calendar will help stay organized, post consistently, make higher-quality content, and reduce mistakes.

Social media marketing has now become a new marketing phenomenon in today’s society. It has changed how we as marketers market to the consumer. Social media marketing has become a great way to connect with an audience and build awareness about a brand.

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