Information for this blog post was sourced from Content Marketing Institute and Sprout Social.

LinkedIn is one of the fastest-growing social media platforms, especially in the B2B space. We are seeing record levels of engagement with 8 in 10 B2B marketers saying they use LinkedIn for marketing, and 54% of marketers say they plan to increase their marketing activity on the platform in the next year.

So why LinkedIn? LinkedIn has the longest content lifespan of any of the social media platforms at 24 hours. That is 18 hours longer than Facebook!

Are you ready to make the leap into LinkedIn marketing? We have 3 tips to help you get started.

Encourage Your Employees to Post on Behalf of Your Business

Personal accounts can act as an extension of your business accounts. Personal stories and anecdotes perform the best on LinkedIn. If you take a look at the content that goes viral on LinkedIn you’ll notice that they almost always come from personal accounts.

Your employees are likely already on the platform whether they are active or not, so why not get them to engage with and on behalf of your business as well?

When having an employee post content on behalf of your company, provide them with everything they need to create the post including copy, but empower them to add their own personal spin to it.

It is recommended that you only post one-time a day at most as a business, so a major benefit to having employees post on behalf of your company is that employees can post multiple times a day and still get engagement on their posts.

Your company account is also limited with the audience it can reach. By having employees post you are taping into their connections and broadening the reach of your announcements.

This guide from Content Marketing Institute is a great resource on how to create an employee advocacy program on LinkedIn that can drive results.

Post Original Content

Content repurposing is a staple of LinkedIn Marketing, but that doesn’t mean repeatedly sharing links.

Repurpose your other content such as blog posts and newsletters into smaller text-only posts. If you want or need to include a link, add it in the first comment after the post is made.

When creating your posts, make sure the content resonates with your LinkedIn audience and is authentic to your company’s voice. What may work on Instagram may not necessarily resonate with your audience on LinkedIn.

Lastly, ensure you include a picture, graphic, or video in your post to capture the attention of your audience.

Use Hashtags Correctly

Hashtags are still an important player in LinkedIn marketing.

Unlike on other platforms, you want to limit the number of hashtags used to no more than 5 in the body or the bottom of the post.

These hashtags need to be specific and intentional to help increase the reach of your post.

Whether you’re just starting out on LinkedIn or are an old pro, these tips can help you leverage your LinkedIn marketing in a more effective way.

Resources

Barnhart, B. (2022, September 23). LinkedIn marketing: How to use it and 5 tips to improve your strategy. Sprout Social. Retrieved September 27, 2022, from https://sproutsocial.com/insights/linkedin-marketing/

Content Marketing Institute. (n.d.). How to make LinkedIn your top B2B Social Media Platform. Content Marketing Institute. Retrieved September 27, 2022, from https://contentmarketinginstitute.com/articles/linkedin-b2b-social-media-platform/

Content Marketing Institute. (n.d.). How to create a LinkedIn employee advocacy program. Content Marketing Institute. Retrieved September 28, 2022, from https://contentmarketinginstitute.com/articles/linkedin-employee-advocacy-program