Do you ever get overwhelmed by the vast world of Instagram? Are you wondering how to make your Instagram page stand out and gain engagements? Of course you are! We did the research so you don’t have to and found the three best tips to make your page pop.

Mastering the Instagram App

The first step to master your Instagram page is to fully understand the features in the app, especially the included analytics report. Semrush states that it is important to enable the business profile on your page so that you have access to these; from here you can easily view how many accounts view and engage with each of your posts.

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Semrush also includes studies showing that posting on Tuesdays between 11 am and 2 pm are the prime hours for Instagram use and is beneficial to boost your page whereas Sundays are typically less popular. This will help you in the long run to understand exactly when to post to reach your account’s maximum potential.

Attaining more Followers

Social Media Examiner offers tips on how to grow your Instagram following. These tricks include the $1.80 rule; though the name implies a price, this is in fact free! The $1.80 rule is an Instagram growth strategy that represents how each account must locate the top ten relevant hashtags, followed by finding the top nine relevant posts per hashtag, and finally, leaving meaningful comments on posts that are similar to yours.

They also mention that it is beneficial to include open-ended questions that can entice readers to comment on their opinions. Though this strategy is used to attain followers, it’s pointless if your posted content is not enticing or relevant to your followers! Gary Vaynerchuk, the genius behind the $1.80 rule, emphasizes this when he states, “The number of Instagram followers you have means nothing if you can’t build a community of like-minded people who care and engage.”

Don't know what to post? Include a furry friend for bonus points!

Instagram Verification

Lastly, a blog post by Hootsuite ensures that after you boost your page, you will be verified. Becoming verified on Instagram is not mandatory but gives your page an extra sense of credibility. Contrary to popular belief, you do not need to be famous or have a high following count to be verified. Instagram guidelines state that the account must only fit a certain number of qualifications such as notability, having a public page, and complete with a bio that fully explains the purpose of your account.

Following these steps, you should have a blue check mark in no time! But if you are denied on your first attempt, don’t lose faith; you can re-apply for verification as many times as necessary. Following these simple steps, you will have a superb Instagram page in no time!

This information is brought to you by Semrush, Social Media Examiner, and Hootsuite

References:

Bond, A. (n.d.). How to Grow Your Instagram Following: A Strategic Plan : Social Media Examiner. Retrieved from https://www.socialmediaexaminer.com/how-to-grow-instagram-following-strategic-plan/

Cooper, P., & Newberry, C. (2021, September 14). How to Get Verified on Instagram in 6 Simple Steps. Retrieved from https://blog.hootsuite.com/get-verified-on-instagram/

Lahey, C. (2021). How to Post on Instagram. Retrieved from https://www.semrush.com/blog/how-to-post-on-instagram/