Information in this blog post was obtained from the Wall Street Journal, AxiomQ Ventures, and Fingerprint Marketing.

Ever imagined what a day is like working in the Marketing Industry? Many people do not understand the amount of marketing behind every business in the world. Most of the time the reason the businesses are successful is not their product but how they market it. Marketing has grown over this past decade in a way that no one imagined, anyone who knows how to market a business has a huge advantage over its competitors. I will go over the three main reasons why you should work in this industry.

The first one is because the Marketing industry is growing faster than you think, you might not realize how fast it is growing but, everything we see online or on TV is marketing. All the companies are setting business goals and completing them way sooner than expected. Many of the businesses are starting to get on the trend that the more you market something the more your consumers will see it and the chance of them buying the product increases.” The rise is occurring as small businesses and digital companies such as app developers spend more on digital advertising. China-based marketers have also increasingly been using global digital platforms to reach overseas consumers.” According to Megan Graham from the Wall Street Journal. She is explaining how the rise in marketing is helping all sorts of businesses either big or small. This helps us prove that Marketing is winning in many ways and helping people who are taking the time to learn Marketing grow their business.

The second reason why Marketing is a great industry is that it allows you to use your creativity. Marketing is more than just reaching out to prospective clients and putting something in their faces until they buy the product. It is much more than that, it makes you actually think outside the box and find new ways to bring in new clients. Being creative in the Marketing world helps you stand out and be different from the rest. If a client sees the same thing repeatedly, they will most likely get bored and probably stop following your page, you must be creative and find new ways to amaze and keep your audience entertained. “If businesses want to be successful in their marketing they need to cut through the noise and stand out from their many competitors. Creative Marketing tactics and strategies mean that you will capture your audience’s attention,” according to Axiomq.com. It is true what the article states, they are telling us to be different from the rest of the group. No one will find you interesting if you are always marketing the same thing, do your best to hop on upcoming trends, and make the most unique content.

The third reason why Marketing is important is that it is vital to all businesses and industries. Just like I said before, Marketing is one of the key components to a successful business. There are many successful businesses out there who have an “okay” product but an amazing way to market their brand. I am pretty sure you have all seen or ran across a Red bull ad or commercial, they are known for the way they market their product. They tend to have a unique way they film commercials and publish their ads. They want to make their consumers know that if you drink Red Bull, it will give you wings. When we all know it is physically impossible to grow wings, but they market the idea so well that when we drink Red bull it makes us believe we are growing invisible wings and have loads amount of energy. The Red bull example is one of the best examples because without all the marketing skills they have they would just be any other energy drink. Marketing does not just help you improve your business, but it also helps you get to know your audience. “Knowing your target audience well will help you improve all of your marketing efforts so you can avoid wasting your budget by getting in front of the wrong dang people (those who don’t care a little about you),” according to fingerprintmarketing.com. Knowing your audience can fall in the category of working smart not harder. You can work smarter by focusing your marketing on the people who want to see your content and not waste your time on the people who really do not care about anything you post or sell. Marketing is such a big component of all businesses, and this is just the beginning, we will start to see more companies rise and become successful due to marketing.

References

Graham, M. (2021, December 6). Advertising market keeps growing much faster than expected, forecasters say. The Wall Street Journal. Retrieved March 1, 2022, from https://www.wsj.com/articles/advertising-market-keeps-growing-much-faster-than-expected-forecasters-say-11638784800

Why creativity is important in marketing. AxiomQ Ventures. (2021, April 27). Retrieved March 1, 2022, from https://axiomq.com/blog/why-creativity-is-important-in-marketing/

Why is marketing important? FAQ about Small Business Marketing. Fingerprint Marketing. (2020, November 13). Retrieved March 1, 2022, from https://fingerprintmarketing.com/why-is-marketing-important/