Information in this blog post was obtained from Sproutsocial.com, Hootsuite.com, and Hubspot.com.
Image courtesy of Unsplash
The big question today is: Is it really possible to get paid to do social media?
Of course it is! In-fact demand for digital marketers is growing exponentially, and it is expected to stay this way for the foreseeable future. According to researchers 68% marketing teams will grow on an average of 6-8 people in the next 2 years! That is great news if you plan on seeking a career in social media marketing upon graduation!
Reason 1: Digital marketing is one of the hottest fields for young professionals entering the workforce
According to research 55% of consumers learn about brands from social media. That stat is even higher among younger generations at 78% of gen z finding out about brands online. 68% of consumers believe that it is important to connect with brands on social media. This further proves that fact that social media will not slow down anytime soon and the demand for digital marketers will continue to grow.
Not only is this demand a sign of a growing industry but is also reassurance for marketers in a time where many people face uncertainty. One thing is clear- if you're graduating with a degree in marketing there will be fierce demand for you upon entering the workforce.
Image courtesy of Unsplash
Reason 2: You get to express your creativity
The field of marketing is one of the most creative industries. With a constant flow of new methods and ideas you have the opportunity to pave the way for the future of marketing through unique and innovative methods. Not only will you be tasked with coming up with approaches to engage with consumers, but you'll also be tasked with doing so in a way that beats out your competition. How fun!
Your creativity will be limitless and will be needed everywhere from initial campaign brainstorming all the way through the launch of your successful marketing campaigns.
You will also have the opportunity to drive the success of your organization and be a key factor in that process.
You will also have the opportunity to learn more about consumers and what makes people tick, and how you can engage with people in a meaningful way that bridges the gap between consumers and organizations through the use of social media.
Reason 3: There are many fields you can work in
The marketing industry consists of many career paths, from analytics, event coordination, content creation and curation, social media-specific roles, account managers, public relations, and more. Not only do career paths vary but so do the mediums through which you reach people. The list of social media sites seems to grow constantly - and the good news is that more roles will be created to continue meeting this growth. This means you'll be able to find a passion somewhere in all the career paths social media has to offer. You'll just have to do some searching.
7 Careers In Social Media Marketing:
Social Media Manager
Online Community Manager
Social Media Analyst
Content Writer
Graphic Designer & Video Editor
Influencer Marketing
I think it is safe to say job security is not something you will have to worry about- you might however run out of time to explore all the fields of digital marketing. As you think more about seeking a career in marketing feel free to check out our others blogs that cover everything from careers in social media marketing to social media tips and tricks!
Resources
Sheikh, M. (2022, March 24). How to use TikTok for business effectively and grow your audience. Sprout Social. Retrieved April 26, 2022, from https://sproutsocial.com/insights/tiktok-for-business/
Garlin, B. (2022, April 11). How does the TikTok algorithm work in 2022? HubSpot Blog. Retrieved April 26, 2022, from https://blog.hubspot.com/marketing/tiktok-algorithm
Hutchinson, A. (2022, April 7). TikTok continues to lead the download charts in Q1, sees record in-app spending. Social Media Today. Retrieved April 26, 2022, from https://www.socialmediatoday.com/news/tiktok-continues-to-lead-the-download-charts-in-q1-sees-record-in-app-spen/621797/
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