When it comes to nonprofits, having the right tools for the job is essential. With new nonprofits being created yearly, some do not have the budget for expensive software. When I started my nonprofit, GIFTS TLC; I knew that every penny was going to count. So I did extensive research, and I have come up with 3 tools that are either free or low-cost for any new nonprofit.
A Complete Social Media Management Tool: Radaar.io
RADAAR.io is a comprehensive social media management tool that enables content creators to plan, create, and publish social media content and monitor and analyze their performance. It is an all-in-one solution that streamlines the social media workflow and provides valuable insights for creators to optimize their content and grow their audience.
One of the most significant benefits of Radaar.io is its content creation tools. The platform enables users to create and schedule social media posts across multiple platforms, including Facebook, Twitter, Instagram, LinkedIn, and more. The interface is easy to use and allows creators to plan their content strategy in advance. They can upload images, videos, and GIFs, write captions and hashtags, and choose the optimal time for posting. This feature is particularly helpful for creators who manage multiple social media accounts, as it saves time and ensures consistency in their content creation process.
Their platform also includes a powerful analytics tool that provides valuable insights into the performance of social media content. Creators can view engagement metrics such as likes, comments, shares, and reach, and use the data to optimize their content strategy. They can also monitor their competitors and identify trends in their industry. The platform's analytics tool helps creators to identify which types of content perform best on each platform and adjust their strategy accordingly.
Another essential feature of Radaar.io is its social listening tool. The tool monitors social media for mentions of the user's brand or keywords related to their industry. This feature is particularly useful for content creators who want to engage with their audience, build relationships, and respond to customer inquiries. The tool allows creators to respond to comments and mentions in real-time, ensuring they stay connected with their audience and build a loyal following.
In addition to its core features, its platform integrates with other tools that content creators may use, such as Canva, Google Drive, and Bitly. The platform's integrations make it easy to import and export content, share files, and track performance metrics across multiple tools.
Pricing: All plans include a free 14-day trial with plans starting at $9.99/month. Qualified nonprofits get a 50% off discount. Click here to see their pricing and to apply for their nonprofit discount.
Video courtesy of RADAAR YouTube Channel
Design Like a Pro: Canva
Canva is an easy-to-use graphic design tool that allows businesses and individuals to create professional-looking graphics without needing any design experience. Getting started creating stunning designs with Canva is easy.
Getting Started with Canva
To begin using Canva, create a free account on the website or app. Once you have created your account, you can select the type of design you want to create. Canva offers many templates, including social media graphics, business cards, and presentations.
Customizing Your Design
Once you have selected a template, you can customize it to match your brand or personal style. Canva allows you to change colors, fonts, and add images and text to your design. You can also upload your own images to use in your designs.
Using Canva's Design Elements
Canva also offers various design elements to enhance your designs, such as icons, shapes, and illustrations. You can easily add these elements to your design and customize them to match your brand or personal style.
Collaborating with Others
If you are working on a design project with others, Canva allows you to collaborate with team members by sharing your design and working on it together. You can also add comments and feedback to your designs to make the collaboration process smoother.
Exporting and Sharing Your Designs
Once your design is complete, you can export it in various formats, including PNG, JPG, and PDF. You can also share your designs directly from Canva by posting them on social media or sending them to others via email.
Canva Pro
Canva Pro is a paid version of Canva that offers additional features, including access to more templates, design elements, and the ability to create a brand kit. Canva Pro also allows you to resize your designs and create animations. The best part of being a nonprofit is that you can get Canva Pro for FREE!
Pricing: Free to sign up. Canva Pro plan is FREE for nonprofits. Click here to sign up.
For more on How to Use Canva to Create Compelling Visual Social Media Content, check out this article from another SMMU correspondent.
How is That Spelled Again?: Grammarly
Nonprofits face unique challenges when it comes to social media. They need to effectively communicate their mission and values, build trust with supporters, and drive engagement, all while operating on limited budgets and resources. This is where Grammarly can help. Grammarly is a powerful writing tool that can help nonprofits improve their social media efforts in several ways.
First and foremost, Grammarly helps nonprofits maintain a professional and polished image. Writing errors can be particularly damaging for nonprofits, as they can undermine the credibility and authority of the organization. A misplaced comma, a misspelled word, or a grammatical mistake can make it seem like the nonprofit is not paying attention to detail or is not taking its work seriously. With Grammarly, nonprofits can catch errors and improve the quality of their writing, which can help them build trust with their audience.
Secondly, Grammarly helps nonprofits save time and resources. Nonprofits often operate with limited staff and budgets, so they need to be as efficient as possible. Grammarly can help nonprofits streamline their social media efforts by flagging errors and suggesting corrections in real-time. This means that nonprofits don't have to spend time and resources proofreading their posts or correcting mistakes after they've been published. With Grammarly, nonprofits can write more quickly and with greater confidence, which can help them stay on top of their social media game.
Thirdly, Grammarly helps nonprofits reach a wider audience. Social media is a crowded space, and nonprofits need to stand out if they want to reach and engage supporters. Writing clearly and effectively is a key part of this. With Grammarly, nonprofits can write with greater clarity, which can help them communicate their message more effectively. This can help them connect with supporters who might not have engaged with them otherwise. By improving the quality of their writing, nonprofits can broaden their reach and deepen their impact.
Finally, Grammarly can help nonprofits comply with regulations and guidelines. Nonprofits are subject to various regulations and guidelines, depending on their sector and location. For example, they might need to comply with data protection laws, fundraising regulations, or ethical guidelines. These regulations often have specific requirements around how nonprofits can communicate with supporters, including what they can and can't say in social media posts. With Grammarly, nonprofits can ensure that their writing is compliant with these regulations by catching errors and flagging potential issues. This can help them avoid legal or ethical problems down the line.
Nonprofits that use Grammarly can write with confidence and clarity, which can help them stand out in a crowded social media landscape. If you're a nonprofit looking to improve your social media game, give Grammarly a try.
Pricing: Free to sign up. Grammarly Business plan is FREE for nonprofits. Click here to sign up.
In conclusion, RADAAR is a powerful and comprehensive social media management tool that provides nonprofits with everything they need to plan, create, and publish social media content. Its content creation tools, analytics, and social listening features allow creators to streamline their social media workflow, optimize their content strategy, and build a loyal following. Additionally, using other tools such as Canva and Grammarly can help content creators improve the quality of their designs and writing, streamline their social media efforts, and reach a wider audience. By using these tools, nonprofits can effectively communicate their mission and values, build trust with supporters, and drive engagement.
References
Ensor, K. (2022, April 17). 7 of the Most Essential Nonprofit Social Media Tools. Retrieved from DonorBox: https://donorbox.org/nonprofit-blog/nonprofit-social-media-tools
Grammarly. (2023, February 20). Features. Retrieved from Grammarly: https://www.grammarly.com/features
Guzman, G. d. (2017, April 18). How to Use Canva: An 8-Step Guide to Creating Visual Content. Retrieved from HubSpot: https://blog.hubspot.com/marketing/how-to-use-canva
Limnili, D. (2022, October 12). How can Grammarly help you write better social media content? Retrieved from Radaar.io: https://www.radaar.io/resources-121/blog-388/how-can-grammarly-help-you-write-better-social-media-content-4489/
Radaar.io. (2023, February 20). Features. Retrieved from Radaar.io: https://www.radaar.io/features-38/
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