Information in this blog was obtained from Hubspot, Sproutsocial, and Semrush.

One of the hottest fields for young people entering the job is digital marketing. The process of acquiring customers using digital means such as email, video, and social media has several components, including elements linked to sales.

Some sales positions rely significantly on digital marketing methods and strategies, so if you're interested in pursuing one, you'll need to have some specific abilities, expertise, and experience.

Here, we'll go over some of the most important principles to consider when preparing for a job in digital marketing sales.

1. Familiarize Yourself with the Concept of the Buyer's Journey

The buyer's journey — the movement a potential consumer takes from first learning about a product or service to finally acquiring it — guides digital marketing as a field. There are three steps to it: awareness, consideration, and decision. Here's a handy diagram that describes each stage in greater detail.

Each stage of the process is aided by digital marketing. Search engines, email, and social media are all touchpoints that play a role in each of the above-mentioned progressions. You'll need to understand the many settings in which you'll be asked to apply those methods if you want to know how to exploit them.

As much as possible, become familiar with each stage of the buyer's journey. As they progress through each step, get a sense of what types of tactics and forums will best suit them.

Learn how to get people's attention in the awareness stage through blog articles, videos, and infographics. Learn how to keep any initial interest in your Ebooks, research papers, or seminars alive during the consideration stage. And use content like case studies and testimonials to help prospects commit throughout the decision stage.

All digital marketing revolves around the buyer's journey. Understanding it is the greatest place to start if you want to pursue a sales career in the sector.

2. Establish and Maintain an Online Presence

It may go without saying that having a strong internet presence is essential for pursuing a career in digital marketing. Remember, you're aiming to persuade businesses that you can assist them with their web marketing and sales efforts. You're not exactly putting your best foot forward if your internet identity is basically nonexistent.

Check to see if your social media profiles are complete. Consider starting a blog to demonstrate that you're passionate about the subject. Create a personal website that consolidates and ties to the various parts of your internet presence if you really want to stand out.

Make sure potential employers can easily discover you online in one way or another and have some examples of your work on hand to impress and pique their attention. This is a case of showing rather than telling. It's one thing to brag about your achievements on your résumé. It's another thing entirely to present them in a stylish and effective manner on the internet.

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3. Accrue Any Experience You Can

Addressing this issue is critical to achieving some of the other goals on this list. For one thing, it's difficult to create an online presence that showcases an amazing body of work if you don't have any.

A strong portfolio may be a huge benefit for any aspiring digital marketer, but where can you find the resources to build one? You'll have to rely on some good, old-fashioned inventiveness and determination in many circumstances.

Allow individuals you know to benefit from your free services. Do you know someone who is beginning a small business and could need some help getting started on social media? Take charge, assist them, and be able to brag about the fantastic work you accomplish for them.

If you select this path, be careful to collect testimonials from the people you assist and include them in your portfolio. When potential employers are vetting you, it can't hurt to have some satisfied clients comment on the record about your talents and work ethic.

If you can't locate somebody in your immediate network who can help, try putting together some practice projects. This could entail developing a fictitious brand or attempting to build a following on social media using your own personal accounts.

The main point here is to take action. If you want to work in digital marketing sales, you'll need to show that you know what you're talking about. Employers aren't always willing to "take your word for it."

They want to see skill and excitement, and if you can demonstrate that you're willing to actively take on these activities and responsibilities, your resume's skills will be that much more compelling.

Pursuing a sales profession in digital marketing isn't always easy, and your schooling may not have adequately prepared you for it. You'll be in the best possible position to land one of these positions if you take the time to learn as much as you can about these concepts and approaches and gain relevant experience.

Resources

Fuchs, J. (2020, September 14). The 5 key steps to starting a sales career in digital marketing. HubSpot Blog. Retrieved April 21, 2022, from https://blog.hubspot.com/sales/sales-career-digital-marketing

Kreimer, I. (2017, February 15). 3 ways to use user-generated content to boost sales. Semrush Blog. Retrieved April 21, 2022, from https://www.semrush.com/blog/3-ways-to-use-user-generated-content-to-boost-sales/

Schieren, M. (2021, November 16). 5 simple ways to increase online sales through social media. Sprout Social. Retrieved April 21, 2022, from https://sproutsocial.com/insights/increase-social-media-sales/