As a Social Media Marketing student myself, I have found that one of the most dependable and beneficial resources for people like me is HubSpot Academy.
HubSpot Academy is an online resource that provides users with free online training that helps with career advancement, business growth, and is an incredible addition to anyone’s LinkedIn profile and resume. Now, if you’re anything like me, “advancing” your career seems like a bit of a stretch since your career hasn’t even begun yet; but HubSpot Academy has allowed me to stay up to date on the latest trends in digital marketing and has given me the confidence to use the things I have learned in the real world.
In this post, we’ll provide 3 examples of free digital marketing certification courses that will expand your knowledge of social media marketing and help you jumpstart your career goals.
HubSpot Academy Certification Courses for Digital Marketers
1. Content Marketing
Content marketing is a type of marketing that involves the creation and sharing of online material, such as videos, blogs, and social media posts. This kind of marketing doesn't directly promote a brand, but is intended to drive interest and awareness to certain products or services. This certification course will give you an overview of how to become an effective content marketer. I'm currently half way through this certification course and am LOVING it. I know you will too.
According to the HubSpot Academy website, this course is for:
· Marketing Professionals
· Inbound Professionals
· Content Producers
But in my opinion, it is an even better resource for students.
During this course you’ll learn:
· A content creation framework for producing effective content on a consistent basis
· How to create and repurpose content that both humans and search engines will love
· To become a stronger, leaner, and more strategic content marketer
· And so much more!
Course details:
· 12 lessons
· 56 videos
· 11 quizzes
· 6:20 hours
2. Inbound Marketing
Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. The course will teach you inbound marketing techniques that range from content creation to social promotion to converting and nurturing leads, and so much more. This is the next HubSpot Academy Course I’ll be taking, so let’s take it together!
According to the HubSpot Academy Website, this course is for:
· Inbound Professionals
· Marketers
· You and me
We’ll learn:
· About inbound marketing techniques
· Develop understanding of core tactics of inbound marketing
· Advance our skills as an inbound marketer
How long it will take us:
· 8 lessons
· 34 videos
· 8 quizzes
· 4:12 hours
3. Social Media Marketing
I’ll be taking this course after I finish the other two listed above. Social media marketing is a mix of content marketing and inbound marketing so it only seems right to wrap up our HubSpot Academy journey with this certification. This is where we’ll learn to expand our inbound marketing, build brand awareness, drive word of mouth, and attract buyers.
According to the HubSpot Academy website, this course is for:
· Social Media Marketers
· Marketing Managers
· Aspiring Marketers (aka us)
We’ll learn how to:
· Develop an engaging and effective social media strategy for our business
· Build an inbound social media strategy that delights your customers and grows our bottom line
· Leverage the power of social media to transform our business and our career
Course details:
· 8 lessons
· 40 videos
· 29 quizzes
· 4:15 hours
This may be the course I am looking forward to the most!
I know what you may be thinking, “why would I want to take all of these courses during or just out of college?” I’ll tell you why! These are incredible resources that are filled with even more incredible resources! In every video of every certification course, there are PowerPoint slides to download, transcripts to save, websites to visit, and so many other resources that you can save for later and use throughout your career. Another thing, these courses are always being updated, so we will never be behind on a digital marketing trend again!
I hope you’re just as excited about these courses as I am! Check out the links above, get educated, and get ready to advance and jumpstart your marketing career.
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