With the development of the Internet and the gradual expansion of social media platforms, many enterprises are using the Internet to promote their products. With that comes social media marketing. Social media marketing is different from normal marketing. In social media marketing, customers can only see the product's appearance, performance, price, and so on online. For enterprises, the promotion of brand awareness and product promotion is very important to corporate profits in social media marketing.
According to Hootsuite, it’s not a product or service that makes something “boring,” it’s branding and marketing. Learn how to create engaging social content, even if you're in an industry with a boring reputation.
What is Brand Awareness?
According to Hubspot, brand awareness represents how familiar your target audience is with your brand and how well they recognize it. Brands with high brand awareness are generally referred to as ‘trending,’ ‘buzzworthy,’ or simply ‘popular.’ Establishing brand awareness is valuable when marketing and promoting your company and products, especially in the early stages of a business.
How to Build Brand Awareness?
According to Hubspot, there are 4 steps to building brand awareness:
Be a person, not a company
Socialize
Tell a narrative
Make sharing easy
It's not products and services that make something "boring", it's branding and marketing. Only by building an interesting brand can customers be attracted. Now that we've seen how to build brand awareness, let's talk about how to promote your brand or product.
16 Ways to Promote Your Brand or Product
According to Hootsuite, here are 16 ways to promote your brand or product on social media:
1. Tell Your Story
Tell your brand story. Your brand is a source of inspiration, or you can combine your brand with something interesting.
2. Educate Your Audience
Make customers feel good about the company's brand and products. Share clear and useful information. Explain any misunderstandings about the product or brand. Let the customer learn something about the product.
3. Go Behind the Scenes
Let your customers see behind the scenes of the company such as your warehouse, a production line, and so on.
4. Embrace Authenticity
In social media marketing, customers are often frustrated because they can't see the real product. Therefore, authenticity is the way to capture customers' hearts. According to Hootsuite, be honest and transparent and create content that’s meaningful and you’ll build trust with your audience over time.
5. Hold a Q&A
Give customers the opportunity to ask any questions about the product. And answer customers' questions. According to Hootsuite, Set up an AMA (ask me anything) event on Facebook, host a Live Q&A on TikTok, or take advantage of that questions sticker on Instagram.
6. Team Up with Someone Fun
Companies need to partner with influencers to increase brand awareness.
7. Be Human
Take the customer's point of view -- embrace empathy. Share a common ground or experience.
8. Hold a Contest
Companies can hold contests or games, and the winners will get their products or experiences for free. This will naturally promote the product.
9. Tap into Trending Topics
According to Hootsuite, use social listening to figure out what your audience is going on and on about, and chime in on the conversation. Or, scope out trending hashtags to dive into a broader discussion.
10. Be Memorable
Creating memorable, compelling visual brand messages and infographics to engage customers on social media platforms will make it easier for them to remember your brand. According to HubSpot, great visuals on social media are important because the human brain is wired to read and understand images better and faster than words. HubSpot suggests:
A consistent color palette
Font pairings that match your brand’s personality
Appropriate imagery and filters
Social media templates to speed up the design process
11. Promote Your Company Culture
According to Hootsuite, even if your product or service isn’t the most captivating, maybe your people are! Spotlight what makes your company or office unique, highlight employees’ accomplishments or talents, and generally brag about what a fun crew you’re working with.
12. Be Useful
Share useful resources to help customers understand how your product can improve their lives. Highlight product value.
13. Create a Series
A recurring feature not only helps round out your social media content calendar, it also gives followers a reason to come back regularly for more content they love.
14. Be a Showoff
To express your product, brag about your accomplishments. For example, brag about how it works or why it's worth buying.
15. Run a Poll
Investigate customer feedback on products and listen to customers' voices. According to Hootsuite, The beauty of social media is its interactivity, so don’t be shy about asking your followers to speak up.
16. Don’t Take Yourself So Seriously
Build your brand with a lively and interesting message, not necessarily a serious one.
Sharing useful information about social media marketing is The SMMU's purpose. For companies, selling products is the most important thing, and this blog is an accumulation of knowledge for readers. Please follow The SMMU!
References
McLachlan, S. (2021). 16 Ways yo Promote Your "Boring" Brand or Product on Social Media. Retrieved from https://blog.hootsuite.com/marketing-boring-brand-social-media/
Perkins, M. (2017). How to Develop a Strong Visual Brand on Social Media. Retrieved from https://blog.hubspot.com/marketing/strong-brand-voice-social-media
Decker, A. (2021). The Ultimate Guide to Brand Awareness. Retrieved from https://blog.hubspot.com/marketing/brand-awareness
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