Information in this blog post was obtained from Hubspot and Social Media Examiner.
When you want to use social media to promote your company and your products, the most important thing you need to do is to expand your social media accounts. That being said, you need to build your social media presence. Social media presence refers to the visibility a brand has on social media platforms and the connection it builds with its community. The stronger your presence, the more trust you can build with your audience before developing a direct relationship beyond this marketing channel. Here are 15 tips on how to build a social media presence.
1. Engage Your Audience
Interact with the audience after each post, and learn from the audience's feedback, so as to better post future social media feeds. The forms that can be used are live streaming, interactive comment section, lottery, initiating voting, and so on.
2. Manage Your Community
Take brand management as community management, use influencer marketing, try to contact other brands, integrate your own brand into the whole community, and actively contact fans and brands in the whole community, which is conducive to brand building.
3. Stay Active and Be Consistent
For a credible brand, it must be active on social media. Regular updates are the best way to tell your audience that your brand is alive and well, that your brand is popular and credible. The second is to be consistent. Keep your feed focused on your brand every time, and be consistent across different social media, so you can test your true audience.
4. Leverage Trends and Buzz Content
Each time period will have a different trend or hot content appearing on the Internet, so the brand should take advantage of this hot content in time to improve its brand awareness. Learn to walk into hot topics and you will get more people to notice your brand.
5. Listen to Your Audience and Adjust as Needed
Social monitoring and listening is the best way to learn about your industry and your competitors. "Where we once used to live in the marketing age of brand innovation, we now live in a consumer-first era. This is an exciting time, particularly on social media where brands have a direct line of communication with their audience," said Boswell. "Brands that not only actively engage with but seek to deeply understand their audience are winning at social."
6. Let the Data Guide You
Use data analytics tools to learn which social media feeds are doing well and which are not. "Seek to understand what captivates and engages your audience depending on where they are in their lifecycle," said Boswell. "This can be auditing historic posts to establish quantitative performance benchmarks or looking at qualitative data to understand what types of content, topics, or media formats resonate best."
7. Build an Email List
Creating an email list is one of the best ways to interact with your customers and see if your customers are interested in your product via email. Calls-to-action (CTAs) can be set up in an email to direct customers to browse or purchase.
8. Analyze Your Results
Once you get started with a few tactics to build your online presence, it's critical you analyze your results. I would suggest testing your strategies so you learn what works and what doesn't.In order to test your results, start out by deciding what metrics you're using. If you're working on your SEO, you might track your search engine results on Google. On the other hand, if you're building an email list, you might track the number of subscribers, plus your open and click-through rates.
9. Have a Social Media Presence
Having a presence on social media increases customer trust, brand awareness, and trust with current and potential customers. Plus, social media is a great way to build your credibility and reputation and showcase your brand. When potential customers are researching your brand, the first place they'll look is social media to see what you're putting out there and what people are saying about you.
10. Experiment with Online Advertising
Use SEO to put brands in the top search results for paid searches. This is conducive to improving brand awareness, identifying appropriate audiences and content to be advertised for advertising, utilizing social media, and establishing a social media image.
11. Show Up Where Your Audience Is
To show up online, you have to figure out where your audience is. If your audience is on Instagram, but they aren't on Twitter, you shouldn't be putting all your efforts into Twitter. On the contrary, you should be focusing your content and promotion strategy on Instagram. If you show up where your audience is, you'll build a strong online presence that customers can't ignore.
12. Build a Targeted Community
There are two ways to build targeted communities:
Organic Community-Building
To build a community through organic means, you must provide share-worthy and useful content that's relevant specifically to the audience you want to reach. The more your content (on any social network) gets shared, the more eyes see it. If you consistently produce enough great content, people naturally gravitate toward your brand. Be sure to leverage hashtags when appropriate so your content is categorized correctly and easy to find.
Paid Community-Building
By leveraging the paid advertising options of social media channels, you can supercharge the growth of your community by hyper-targeting the people who are most likely to want to connect with you.
While most of the major social networks currently offer paid advertising options, I highly recommend leveraging Facebook ads to help build a targeted community. Facebook ads can be extremely useful when you're trying to get in front of a particular group of people. The targeting options within Facebook ads are so granular that you can target users by interest, age, gender, language, education level, and location.
13. Leverage Unused Brand Assets
Discover unused brand equity, such as your brand story, and you can learn a lot from your unused brand equity.
There are a few ways to do an audit of your brand assets. I recommend you start by asking a series of questions:
What is your mission statement?
What idea or concept created the brand originally?
How many blogs do you have?
How many images?
What content are you not using for promotion?
These questions are meant to make you think less about what you are doing and more about what you aren't doing.
14. Identify Indirect Content Opportunities
Everything you post doesn't have to be about what you offer, nor do you want to publish content that has nothing at all to do with your brand. Find a middle ground where you leverage content that isn't exactly about your product or service, but is related to it.
15. Listen to Your Community
Social listening is the best way to get input from your audience. Get free experiences and ways to improve from your audience, and pay attention to the comments section, which is the best area for improvement.
Follow The SMMU to get more tips on social media marketing.
Resources
Bretous, M. (2021). 21 Ways To Build Your Social Media Presence, Like HubSpot Marketers. Retrieved from https://blog.hubspot.com/blog/tabid/6307/bid/4663/how-to-monitor-your-social-media-presence-in-10-minutes-a-day.aspx
Riserbato, R. (2022). 16 Effective Ways to Build Your Online Presence. Retrieved from https://blog.hubspot.com/marketing/online-presence
MENDENHALL, N. (2014). 4 Steps to Building an Engaging Presence on Social Media. Retrieved From https://www.socialmediaexaminer.com/grow-social-media-engagement/
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