Information in this blog post was obtained from Hubspot.
Social media skills are the key to making your blog post or your account popular. Due to a large number of people using social media, social media marketing can help you attract potential customers and increase conversion rates. Here we present 15 Social Media Marketing Tips to Master!
1. Sync posts across all social media accounts.
Syncing multiple social media accounts is a great option for startups and organizations just starting on social media. Posting synchronously across all social media platforms is the first step to attracting potential customers. Over time, you will want to avoid doing this and provide unique content specific to each platform.
2. Republish and update older posts.
If you have a backlog of content that's outdated, update and republish it with fresh ideas for SEO. This tactic has the potential to draw in new readers and take less time than continuously pumping out new ideas. This can be blog posts, landing pages, and offers that you have on your website. Your social media strategy exists to put your best foot forward by building engagement, and you don't have to start from ground zero. In fact, this exact post is an update from 2017, originally posted in 2013. We regularly update posts to ensure our readers are getting fresh content on our blog, social channels, and emails. Optimize your old content so that it can re-engage your current customers. Publish the freshest content and match it with existing customers.
3. Schedule posts for evenings.
Because of different time zones, you can't just post based on your local time. Scheduling evening posts can help reach potential customers in other regions.
4. Include hashtags to increase engagement.
The hashtags is your brand's identity. Most people search hashtags to find what they want. Try using your own theme tags or less-used tags. As well as using existing hashtags, try your hand at creating your own branded hashtags like Buffer did in the example above (#BufferLove). This allows you to track what your followers and customers are saying about your media presence and product.
5. Post multiple times a day.
You don't need to post every hour, but one to three times a day keeps your brand fresh in your audience's mind. Reposting user-generated content also counts, so don’t stress about coming up with dozens of new content ideas. A moderate amount of daily updates will help keep the experience fresh in the minds of customers and can be learned to maintain mid-to-high click-through or conversion rates.
6. Invest in more visual content.
As you get into the swing of posting on social media, invest more time into visual content. On average, retweets with pictures gain more clicks and views than text-only posts. Visual content isn't just restricted to Instagram. Post infographics about your industry on LinkedIn, tweet a funny meme relating to your office culture or post a video on Facebook taking viewers on a high-speed tour of your office. Think of yourself as a customer. Visual content seems to be more acceptable than written content, and customers prefer visual content. Posting more visual content helps lead generation, as well as clicks and views.
7. Engage audiences with interactive content.
There are many ways to engage your audience and make your company’s content diverse. You can use interactive content to educate your audience about your products or to connect with your audience. Set interactive methods, such as voting, comments, live broadcasting, questions and answers, etc., to interact and communicate with customers, and link to the product itself in the answers to achieve interactive effects.
8. Invest in influencers to promote your product or service.
It's official: Young audiences listen to their idols. Four in 10 millennials trust the products their favorite influencers promote on their social channels, so investing in influencers might be an avenue to look into when trying to generate sales. If you have an audience that's younger, research influencers in your industry and pitch potential partnerships. Or, for a more budget-friendly option, look at how influencers are branding their content — you may be able to incorporate some ideas into your strategy.
9. Create timely content that resonates with audiences.
Use holidays, climate, trends, etc., to create posts that resonate with your audience. Things that resonate tend to get trust and interaction from the audience. As a huge believer in taking advantage of the meme of the moment, creating timely content adds some fun to your channels and can explain the uses of your product in a new way. Memes aren't the only way to accomplish this, seasons are, as well.
10. Start promotions to build audience growth.
Start promotions, such as contests or incentives to comment, share, or retweet, when necessary. This is the quickest way to grow your audience.
11. Remain flexible as audience preferences shift.
Kristen Baker, an Associate Content Strategist at HubSpot, says, "The world of digital marketing is ever-changing -- businesses constantly need to ensure their digital strategy remains relevant to their target audience. For instance, if you're targeting a group that's primarily active on Instagram, focus on that platform and consider using your resources to create engaging Instagram Stories, instead of spending too much time making YouTube videos. However, pay attention to if, and when, your audiences' preferences shift."
12. Don't underestimate backlinks.
Braden Becker, a Senior Staff Writer at HubSpot, notes -- "Marketers are increasingly shifting their SEO strategies from keywords to topics. In other words, the more keywords you target that all belong to a similar topic, the more expertise you'll demonstrate, and the better you can perform for each individual keyword. But expertise and organic traffic don't happen at the same time."
13. Try new things.
Meredith Hart, a Junior Staff Writer at HubSpot, suggests: "If you see that something could be working better, go back to the drawing board and try something new. This can apply to internal processes within your team or to your digital marketing efforts.
For example, if you're experiencing low engagement with your marketing emails, test out creative subject lines to boost your open rates. Or release a series of themed content that keeps your audience coming back for more. Small changes can have big results."
14. Diversify your content.
On social media, there’s so much room to be creative and experiment. Too often, brands find one strategy that works and stick to that. While there’s a lot of truth to the saying "If it ain’t broke, don’t fix it," social media is constantly evolving. What worked yesterday may not work today, as these platforms implement new features and user behavior changes.
The way content is presented on social media platforms changes and so does customer behavior. Creating forms of content that match customer behavior is a must in today's social media marketing. Here are various content types：
Photos
Videos
Illustrations
Stop-motion
Live streams
Polls
15. Focus on quality instead of quantity.
Everything published should add value. Every piece of content should generate traffic or conversions, or draw lessons from it to better social media marketing, not just publish for the sake of publishing.
If you’re a small business with limited time and resources, you may not able to manage an account on every single social platform. And that’s OK. It’s much more valuable to focus on one to three platforms that have your target audience’s demographics and go from there.
Check out The SMMU blog for more social media marketing tips!
Resources
Carmicheal, K. (2020). 15 Essential Social Media Marketing Tips From Beginner to Advance. Retrieved from https://blog.hubspot.com/marketing/data-backed-social-media-marketing-tips
Forsey, C. (2019). HubSpot's 12 Favorite Digital Marketing Tips. Retrieved from https://blog.hubspot.com/marketing/digital-marketing-tips
Bretous, M. (2022). 5 Social Media Tips Every Small Business Needs. Retrieved from https://blog.hubspot.com/marketing/small-business-social-media
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